What is Above the Fold (ATF)?
Above the Fold or ATF for short, refers to the portions of a web page that are visible to visitors without scrolling.
Publishers can charge...
Whats is Browser Language?
Browser Language refers to the actual language (English, Spanish, French, Italian, etc.) that a web browser displays the HTML files or information on the...
What is Ad Retargeting?
Ad Retargeting refers to increasing the frequency of ads shown to someone who’s a part of an audience.
It’s not the same as retargeting...
What is Blended CPM?
Blended CPM, aka Effective Cost-Per-Thousand Impressions or eCPM is the cost of ad impressions that were actually shown or paid despite the different pricing...
What is a Bid Response?
Bid Response is an ultra-fast real-time response or signal from a DSP with a price and possible creative specs sent to a SSPs' bid...
What is a Waterfall?
Waterfall aka Daisy Chaining, is the linking of ad networks or ad calls from highest-paid to lowest paid to deliver remnant inventory.
For example, a...
What is Contextual Advertising?
Contextual Advertising, aka Contextual Targeting, is an advertising technology that works by scanning the text of the website or app for keywords and targets...
What is 50% Complete?
50% Complete, aka Midpoint, is a programmatic reporting metric showcasing the number of videos that started but only completed 50% or half way.
What is Creative Type
Creative Type refers to the format a creative is presented in; examples are PEG, PNG, Java Script, HTML5, IBV, VAST, vPAID.
How to add a Cache-Buster to a Standard GPT Passback
If you use DFP for Small Business (Google Ad Manager) for your blog, website or for your network, you are aware of the different types...
How to calculate All Time Budget
To calculate All Time Budget, you take the entire total media spend for a specific time period and you add it up.
EXAMPLE: Tedy needed...
How to calculate eCPM
To calculate eCPM which is short for Effective Cost per 100 impressions or Blended CPM you take the total dollar amount spent for a...
How to calculate CPM
To calculate cot-per-thousand impressions (CPM), there are two things you need to know:
Total advertising budget
Total impressions
Lets say you have a blog that...
How to calculate CPI
To calculate cost-per-install (CPI), you take the total dollar amount spent for a given time period and you divide by the amount of installs...
How to calculate CPA
To calculate Cost-Per-Action (CPA), you take the total campaign spend in a given period and you divide it by the total amount of actions...
How to calculate CPC
To calculate cost-per-click (CPC) you take the total dollar amount spent for a given time period and you divide by the amount of clicks...
How to calculate CTC Revenue
To calculate CTC Revenue for a CPA display campaign, you take the amount of click-through-conversions (CTC) for a specific time period and...
How to calculate CTC eCPA
To calculate CTC eCPA, you take the total media spend for a given time period divided by the click-though-conversions (CTC) for that...
Our blades are f***ing great (video)
Really? How f***ing great can Mike's blades from DollarShaveClub really be? We know his bank account is extremely great after he sold the company...
The Launch (video)
We remember when MySpace.com was trending, oh, wait! "Trending" wasn't a "popular" social media term when MySpace was around. But if it were, we...
How to Fail at Online Marketing
When someone from any other department BUT the marketing department has been appointed to lead the marketing team!
PLEASE...
Mean streets holding cell (video)
I got some "RPM's" for you brah! I can hook you up, you don't even need an Amazon account, you can use ours, we're...
Marketing vs Sales
Does the dialog in this video sound too familiar? Having flashback yet? We are; we're hemorrhaging memories from the past. NO BUENO!...
The Natural Effect
Do you wish your product were natural? You bet your sweet a** we do. Bring it on baby, give us that natural product.
The new social network (video)
Is Woo Woo the old Google+ 😉 ? Just in case you were wondering, we're still on Woo Woo and so is our neighbor...
The Gambler (video)
We were once addicted to tick-tac-toe, its true. We had to go to gaming rehab where we learned how to play backgammon, then we...
Clicks are not everything (video)
What do you think Googles AdWords PPC click-fraud team would do in that event? Probably refund the advertiser huh? Or just make those key...
VAST Inspector
Need to test your VAST tags before deploying them into market? We got you!
SpringServe VAST Tag Tester
JW Player Ad Tester
Google Video Suite Inspector
Zedo VAST...
Ad Tag Tester
Need to test your ad tags before deploying them into market? We got you! Just copy and paste your ad code below and Voilà!
Need...
List of Demand-Side Platforms (DSP’s)
Below is a comprehensive list of Demand-Side Platforms (DSP's) broken out by channel/screen.
We continually to add to this list as we hear of new platforms...
Industry Jobs
Want to work in digital marketing? Awesome! Its a hot industry and its continuing to grow exponentially with job security for up to 5+...
Industry Publications
Whether you're new to the digital advertising or a veteran, staying in the "know" is critical. Below is a list of industry websites that...
Marketing Buzzwords
Need some fancy words to put together a PowerPoint presentation, a marketing one sheet, enhance your website creative messaging or spruce up your resume?
No...