List of Demand-Side Platforms (DSP’s)

Below is a comprehensive list of Demand-Side Platforms (DSP's) broken out by channel/screen. We continually to add to this list as we hear of new platforms in the industry. If you would...

How to calculate CPA

To calculate cost-per-action (CPA), you take the total campaign spend in a given period and you divide it by the total amount of actions or conversions in that same...

5 tips to reduce unfilled impressions...

Five tips toward reducing unfilled impressions in your Google Ad Manager (DFP) account. 1. Allow networks to compete in real time 2. Optimize your targeting criteria 3. Adjust frequency caps 4....

What is a Supply-Side Platform (SSP)

A Supply-Side Platform, commonly referred to as an SSP is a software platform that enables publishers to automatically sell their display, video and mobile ad impressions. SSP's help publishers maximize the...

The Launch (video)

Do You Know What Your Marketing Is Doing?

The Gambler (video)

Do You Know What Your Marketing Is Doing?
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