What is Click-Through Rate (CTR)?

Click-Through Rate (CTR) are clicks derived from ad impressions expressed as a percentage. Learn how to calculate Click-Through Rate (CTR).

What is a Conversion?

Conversion is an action that's counted when someone interacts with your ad (for example, clicks a text ad or views a video ad) and...

WHAT IS

What is CTC Revenue

CTC Revenue is a programmatic reporting metric showcasing the amount of revenue generated by click-through-conversions (CTC). Learn HOW...

What is CTC eCPA

CTC eCPA which stands for click-through-conversion effective-cost-per acquisition (or action), is a programmatic reporting metric showcasing the effective cost per click-through-conversions....

What is Cross-Device

Cross-Device refers to the ability to track and target users across multiple devices, such as when they switch from a computer to...

What is Cross-Channel

Cross-Channel is the experience marketers create for each individual customer as they navigate through websites and apps across their devices.

What is Creative Type

Creative Type refers to the format a creative is presented in; examples are PEG, PNG, Java Script, HTML5, IBV, VAST, vPAID.

What is Creative Size

Creative Size refers to the actual creative or ad size measured in pixels; the most common display ad sizes are 300x250 and...

HOW TO

How to calculate CTC Revenue

To calculate CTC Revenue for a CPA display campaign, you take the amount of click-through-conversions (CTC) for a specific time period and...

How to calculate CTC eCPA

To calculate CTC eCPA, you take the total media spend for a given time period divided by the click-though-conversions (CTC) for that...

How to calculate All Time Budget

To calculate All Time Budget, you take the entire total media spend for a specific time period and you add it up. EXAMPLE: Tedy needed...

How to calculate CPI

To calculate cost-per-install (CPI), you take the total dollar amount spent for a given time period and you divide by the amount of installs...

How to calculate CPA

To calculate Cost-Per-Action (CPA), you take the total campaign spend in a given period and you divide it by the total amount of actions...

How to calculate CPC

To calculate cost-per-click (CPC) you take the total dollar amount spent for a given time period and you divide by the amount of clicks...

VIDEOS

video

Marketing vs Sales

Does the dialog in this video sound too familiar? Having flashback yet? We are; we're hemorrhaging memories from the past. NO BUENO!...
video

How to Fail at Online Marketing

When someone from any other department BUT the marketing department has been appointed to lead the marketing team! PLEASE...
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You can’t use your iPad for everything (video)

When your name is Emma and everybody that has seen this commercial always says to you "Emmaaaaa" or they occasionally leave a roll of...
video

Clicks are not everything (video)

What do you think Googles AdWords PPC click-fraud team would do in that event? Probably refund the advertiser huh? Or just make those key...
video

Divorce, money & cheating (video)

We keep our pet ferret in the closet; well that's not entirely true, he just prefers to hang out there, must be the old...
video

Our blades are f***ing great (video)

Really? How f***ing great can Mike's blades from DollarShaveClub really be? We know his bank account is extremely great after he sold the company...

AD TOOL

VAST Inspector

Need to test your VAST tags before deploying them into market? We got you! SpringServe VAST Tag Tester JW Player Ad Tester Google Video Suite Inspector Zedo VAST...

Ad Tag Tester

Need to test your ad tags before deploying them into market? We got you! Just copy and paste your ad code below and Voilà!  Need...

RESOURCES

List of Demand-Side Platforms (DSP’s)

Below is a comprehensive list of Demand-Side Platforms (DSP's) broken out by channel/screen. We continually to add to this list as we hear of new platforms...

Industry Jobs

Want to work in digital marketing? Awesome! Its a hot industry and its continuing to grow exponentially with job security for up to 5+...

Industry Publications

Whether you're new to the digital advertising or a veteran, staying in the "know" is critical. Below is a list of industry websites that...

Marketing Buzzwords

Need some fancy words to put together a PowerPoint presentation, a marketing one sheet, enhance your website creative messaging or spruce up your resume? No...