What is an Audience Segment?

Audience Segment is a data segment or group that has common attributes such as demographics, interests or behaviors used to target online advertising campaigns.

What is an Ad Server?

Ad Server is a software or technology platform that helps publishers or ad networks, store, arrange, classify and organize advertisements, data and revenue accordingly...

What is Automated Guaranteed (AG)?

Automated Guaranteed (AG), aka Programmatic Guaranteed, Programmatic Premium, Programmatic Direct or Programmatic Reserved is the least common type of Private Marketplace (PMP), which is...

What is Click-To-Play?

Click-To-Play is a user initiated function in an online ad where the user willingly clicks a button in an ad to initiate its start.

What is Connected TV (CTV)?

Connected TV (CTV) refers to any TV screen that can be connected to the internet and stream digital video, whether individually (Smart TV) or...

What is Ad Retargeting?

Ad Retargeting refers to increasing the frequency of ads shown to someone who’s a part of an audience. It’s not the same as retargeting...

What is Active View?

Active View is a programmatic reporting metric in Google Ad Manager (GAM) that tracks the viewability of ads served via Google Publisher Tags (GPT)...

What is an Ad Response?

Ad Response is an action taken by a user based on the exposure to an ad which is usually a click, expand or collapse...

What is a Cache-Buster?

A cache-buster is a piece of code that blocks your web browser from adding files to the "temporary memory folder" on your computer or...

How to calculate CPI

To calculate cost-per-install (CPI), you take the total dollar amount spent for a given time period and you divide by the amount of installs...

How to calculate CPC

To calculate cost-per-click (CPC) you take the total dollar amount spent for a given time period and you divide by the amount of clicks...

How to calculate All Time Budget

To calculate All Time Budget, you take the entire total media spend for a specific time period and you add it up. EXAMPLE: Tedy needed...

How to add a Cache-Buster to a Standard GPT Passback

If you use DFP for Small Business (Google Ad Manager) for your blog, website or for your network, you are aware of the different types...

How to calculate CPM

To calculate cot-per-thousand impressions (CPM), there are two things you need to know: Total advertising budget Total impressions Lets say you have a blog that...

How to calculate CTC eCPA

To calculate CTC eCPA, you take the total media spend for a given time period divided by the click-though-conversions (CTC) for that...

How to calculate CPA

To calculate Cost-Per-Action (CPA), you take the total campaign spend in a given period and you divide it by the total amount of actions...

How to calculate CTC Revenue

To calculate CTC Revenue for a CPA display campaign, you take the amount of click-through-conversions (CTC) for a specific time period and...

How to calculate eCPM

To calculate eCPM which is short for Effective Cost per 100 impressions or Blended CPM you take the total dollar amount spent for a...
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The new social network (video)

Is Woo Woo the old Google+ 😉 ? Just in case you were wondering, we're still on Woo Woo and so is our neighbor...
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How to Fail at Online Marketing

When someone from any other department BUT the marketing department has been appointed to lead the marketing team! PLEASE...
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Clicks are not everything (video)

What do you think Googles AdWords PPC click-fraud team would do in that event? Probably refund the advertiser huh? Or just make those key...
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The Gambler (video)

We were once addicted to tick-tac-toe, its true. We had to go to gaming rehab where we learned how to play backgammon, then we...
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Are you an Expert? (video)

Does this video remind you of anything? Perhaps your day-to-day interaction or meetings between certain departments? Hint Hint!
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IT Support Expert

So, this happened today. This also happened yesterday. Happened again last week. Did I mention that this happened last month? Believe that! I'm a psychic,...
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The Natural Effect

Do you wish your product were natural? You bet your sweet a** we do. Bring it on baby, give us that natural product.
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Divorce, money & cheating (video)

We keep our pet ferret in the closet; well that's not entirely true, he just prefers to hang out there, must be the old...
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Is Catvertising working for your business?

Are you an agency and want to stay on top of the fast-changing advertising landscape? Why not follow in john st. foot steps and...

VAST Inspector

Need to test your VAST tags before deploying them into market? We got you! SpringServe VAST Tag Tester JW Player Ad Tester Google Video Suite Inspector Zedo VAST...

Ad Tag Tester

Need to test your ad tags before deploying them into market? We got you! Just copy and paste your ad code below and Voilà!  Need...

List of Demand-Side Platforms (DSP’s)

Below is a comprehensive list of Demand-Side Platforms (DSP's) broken out by channel/screen. We continually to add to this list as we hear of new platforms...

Industry Jobs

Want to work in digital marketing? Awesome! Its a hot industry and its continuing to grow exponentially with job security for up to 5+...

Industry Publications

Whether you're new to the digital advertising or a veteran, staying in the "know" is critical. Below is a list of industry websites that...

Marketing Buzzwords

Need some fancy words to put together a PowerPoint presentation, a marketing one sheet, enhance your website creative messaging or spruce up your resume? No...

What is Daily Budget?

Daily Budget is the amount of money a campaign is allocated to spend per day. It could be a specific or variable amount depending on...