Below is a comprehensive list of Demand-Side Platforms (DSP's) broken out by channel/screen.
We continually to add to this list as we hear of new platforms in the industry.
If you would...
To calculate cost-per-action (CPA), you take the total campaign spend in a given period and you divide it by the total amount of actions or conversions in that same...
Five tips toward reducing unfilled impressions in your Google Ad Manager (DFP) account.
1. Allow networks to compete in real time
2. Optimize your targeting criteria
3. Adjust frequency caps
4....
A Supply-Side Platform, commonly referred to as an SSP is a software platform that enables publishers to automatically sell their display, video and mobile ad impressions.
SSP's help publishers maximize the...
