WHAT IS
What is Hypertext Transfer Protocol Secure (HTTPs)
Hypertext Transfer Protocol Secure (HTTPs) is a set of rules with an extension of the Hypertext Transfer Protocol (HTTP) for secure communication over a...
What is Effective Cost-Per-Action (eCPA)
Effective Cost-Per-Action (eCPA) is a programmatic reporting metric showcasing the effective or actual cost as a result of an action or acquisition during an...
What is a Direct Deal
Direct Deal is a type of online advertising relation where the advertiser or media buyer reaches out directly to the publisher to negotiate a...
What is Ad Retargeting
Ad Retargeting refers to increasing the frequency of ads shown to someone who’s a part of an audience.
It’s not the same as retargeting...
What is a Conversion Pixel
Conversion Pixel is a URL containing a 1x1, in the form of a URL that reports which particular websites or apps a user completed...
What is Completion Rate
Completion Rate is the percentage of video ad impressions that are played to completion compared to video ad impressions started.
In other words, the...
HOW TO
How to add a Cache-Buster to a Standard GPT Passback
If you use DFP for Small Business (Google Ad Manager) for your blog, website or for your network, you are aware of the different types...
How to calculate CTC Revenue
To calculate CTC Revenue for a CPA display campaign, you take the amount of click-through-conversions (CTC) for a specific time period and...
How to calculate CPC
To calculate cost-per-click (CPC) you take the total dollar amount spent for a given time period and you divide by the amount of clicks...
How to Calculate Cost-per-Action (CPA)
To calculate Cost-Per-Action (CPA), you take the total campaign spend in a given period and you divide it by the total amount of actions...
How to calculate All Time Budget
To calculate All Time Budget, you take the entire total media spend for a specific time period and you add it up.
EXAMPLE: Tedy needed...
How to calculate CTC eCPA
To calculate CTC eCPA, you take the total media spend for a given time period divided by the click-though-conversions (CTC) for that...
VIDEOS
UNION AOTY Representing
Think that the business of advertising is easy? There are people who put their blood, sweat and tears into the campaigns they produce -...
Our blades are f***ing great (video)
Really? How f***ing great can Mike's blades from DollarShaveClub really be? We know his bank account is extremely great after he sold the company...
Are you tired of your viral videos not going viral?
Listen, are you tired of your viral videos not going viral? Are you like billions of people around the world that want their videos...
IT Support Expert get slammed
So, this happened today to an IT support expert. This also happened yesterday. Happened again last week. Did I mention that this happened last...
Clicks are not everything (video)
What do you think Googles AdWords PPC click-fraud team would do in that event? Probably refund the advertiser huh? Or just make those key...
Is your agency Reactvertising?
Peep this gem from Toronto based john st. ad agency showcasing their Reactvertising™ where your brand will never miss another opportunity to own the...
VAST Inspector
Need to test your VAST tags before deploying them into market? We got you!
SpringServe VAST Tag Tester
JW Player Ad Tester
Google Video Suite Inspector
Zedo VAST...
Ad Tag Tester
Need to test your ad tags before deploying them into market? We got you! Just copy and paste your ad code below and Voilà!
Need...
List of Demand-Side Platforms (DSP’s)
Below is a comprehensive list of Demand-Side Platforms (DSP's) broken out by channel/screen.
We continually to add to this list as we hear of new platforms...
Digital Marketing Publications
Whether you're new to the digital advertising or a veteran, staying in the "know" is critical. Below is a list of digital marketing publications...