What is Cost-Per-Completed-View (CPCV)

Cost-Per-Completed-View (CPCV) is an online advertising pricing model where the advertiser will pay each time a video ad is displayed and viewed by a user in its entirety. If...

What is Cookie-less Targeting?

Cookie-less Targeting refers to a number of non-cookie-based methods that can be used for targeting in cases where cookies may not work such as on mobile devices.

What is a Cookie Sync?

Cookie Sync, aka as Cookie Matching, is the process of linking the user identifier (the cookie ID) from one advertising technology to another. It helps advertisers to make better...

What is Cookie Matching?

Cookie Matching, aka as Cookie Syncing, is the process of linking the user identifier (the cookie ID) from one advertising technology to another. It helps advertisers to make better...

What is Cookie Caching?

Cookie Caching refers to collecting the cookies of visitors to a web-page for the purpose of making more informed buying decisions about that consumer’s impression.

What is a Cookie?

Cookie is a piece of data, represented by a string of text that is sent from a website and stored in a user's browser, usually for 30 days. Its...

What is a Conversion Pixel

Conversion Pixel is a URL containing a 1x1, in the form of a URL that reports which particular websites or apps a user completed a purchase, triggered an event...

What is Conversion Deduplication?

Conversion Deduplication is the process of attributing a conversion to a single campaign for payment. Conversion deduplication can be attributed to count one conversion per user, count only first...

What is a Conversion?

Conversion is an action that's counted when someone interacts with your ad (for example, clicks a text ad or views a video ad) and then takes an action that...

What is Contextual Targeting?

Contextual Targeting, aka Contextual Advertising, is an advertising technology that works by scanning the text of the website or app for keywords and targets ads based on those keywords....

What is Contextual Advertising?

Contextual Advertising, aka Contextual Targeting, is an advertising technology that works by scanning the text of the website or app for keywords and targets ads based on those keywords....

What is Content Stream?

Content Stream is the real-time aggregate feed of social sharing, news, and information populating users’ social channels and platforms; think your Facebook or Twitter feed.

What is a Container?

Container, aka Header Wrapper, is a block of JavaScript code, inserted in a website’s source code, which facilitates the real-time auction of display inventory across multiple advertising exchanges prior...

What is Connected TV (CTV)?

Connected TV (CTV) refers to any TV screen that can be connected to the internet and stream digital video, whether individually (Smart TV) or through an external device such...

What is comScore?

comScore is an American media measurement and analytics company providing marketing data and analytics to enterprise media and advertising agencies and publishers.

Whats is Completion Rate?

Completion Rate is the percentage of video ad impressions that are played to completion compared to video ad impressions started. In other words, the viewer does not skip or...

Whats is a Companion Banner?

Companion Banner are banner ads that accompany in-stream video ads when they are serving. The banners show on the right side, below or above the video.

What is a Collapse?

Collapse refers to the motion or number of times a user collapses a video or expandable ad, either to its original size or to a different size.
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