What is All Time Budget?

All Time Budget is a programmatic reporting metric showcasing the total amount of money spent for one or more campaigns in their life time. Learn...

What are Campaign Flight Dates?

Campaign Flight Dates are the true start and end dates for a particular campaign.

What is Click-Through Conversion Value?

Click-Through Conversion Value is a programmatic reporting metric showcasing the value assigned to the click-through conversion.

Whats is a Client-Side Wrapper?

Client-Side Wrapper is a script that calls one or many exchanges (SSPs and/or DSPs) via end points from the browser of the user. Each...

What is Brand Safety?

Brand Safety, aka Brand Protection, is the process of ensuring that an advertisement does not display next to content that could negatively impact that...

What is an Ad Exchange?

Ad Exchange is an auction-based digital marketplace that enabled advertisers, publishers and ad networks to buy and sell display, video and mobile inventory to...

What is a Click-Through Conversion (CTC)?

Click-Through Conversion (CTC) is a programmatic reporting metric showcasing the rate of how many users that see an ad, click on it and complete...

What is a Cookie Sync?

Cookie Sync, aka as Cookie Matching, is the process of linking the user identifier (the cookie ID) from one advertising technology to another. It...

What is Creative Type

Creative Type refers to the format a creative is presented in; examples are PEG, PNG, Java Script, HTML5, IBV, VAST, vPAID.

How to add a Cache-Buster to a Standard GPT Passback

If you use DFP for Small Business (Google Ad Manager) for your blog, website or for your network, you are aware of the different types...

How to calculate CTC Revenue

To calculate CTC Revenue for a CPA display campaign, you take the amount of click-through-conversions (CTC) for a specific time period and...

How to calculate eCPM

To calculate eCPM which is short for Effective Cost per 100 impressions or Blended CPM you take the total dollar amount spent for a...

How to calculate CTC eCPA

To calculate CTC eCPA, you take the total media spend for a given time period divided by the click-though-conversions (CTC) for that...

How to calculate CPC

To calculate cost-per-click (CPC) you take the total dollar amount spent for a given time period and you divide by the amount of clicks...

How to calculate All Time Budget

To calculate All Time Budget, you take the entire total media spend for a specific time period and you add it up. EXAMPLE: Tedy needed...

How to calculate CPI

To calculate cost-per-install (CPI), you take the total dollar amount spent for a given time period and you divide by the amount of installs...

How to calculate CPA

To calculate Cost-Per-Action (CPA), you take the total campaign spend in a given period and you divide it by the total amount of actions...

How to calculate CPM

To calculate cot-per-thousand impressions (CPM), there are two things you need to know: Total advertising budget Total impressions Lets say you have a blog that...
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The Gambler (video)

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Is Catvertising working for your business?

Are you an agency and want to stay on top of the fast-changing advertising landscape? Why not follow in john st. foot steps and...
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Mean streets holding cell (video)

I got some "RPM's" for you brah! I can hook you up, you don't even need an Amazon account, you can use ours, we're...
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The Natural Effect

Do you wish your product were natural? You bet your sweet a** we do. Bring it on baby, give us that natural product.
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IT Support Expert

So, this happened today. This also happened yesterday. Happened again last week. Did I mention that this happened last month? Believe that! I'm a psychic,...
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Marketing vs Sales

Does the dialog in this video sound too familiar? Having flashback yet? We are; we're hemorrhaging memories from the past. NO BUENO!...
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Our blades are f***ing great (video)

Really? How f***ing great can Mike's blades from DollarShaveClub really be? We know his bank account is extremely great after he sold the company...
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How to Fail at Online Marketing

When someone from any other department BUT the marketing department has been appointed to lead the marketing team! PLEASE...
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Clicks are not everything (video)

What do you think Googles AdWords PPC click-fraud team would do in that event? Probably refund the advertiser huh? Or just make those key...

VAST Inspector

Need to test your VAST tags before deploying them into market? We got you! SpringServe VAST Tag Tester JW Player Ad Tester Google Video Suite Inspector Zedo VAST...

Ad Tag Tester

Need to test your ad tags before deploying them into market? We got you! Just copy and paste your ad code below and Voilà!  Need...

List of Demand-Side Platforms (DSP’s)

Below is a comprehensive list of Demand-Side Platforms (DSP's) broken out by channel/screen. We continually to add to this list as we hear of new platforms...

Industry Jobs

Want to work in digital marketing? Awesome! Its a hot industry and its continuing to grow exponentially with job security for up to 5+...

Industry Publications

Whether you're new to the digital advertising or a veteran, staying in the "know" is critical. Below is a list of industry websites that...

Marketing Buzzwords

Need some fancy words to put together a PowerPoint presentation, a marketing one sheet, enhance your website creative messaging or spruce up your resume? No...

What is Daily Budget?

Daily Budget is the amount of money a campaign is allocated to spend per day. It could be a specific or variable amount depending on...