WHAT IS

What are Campaign Flight Dates

Campaign Flight Dates are the true start and end dates for a particular campaign.

What is Attribution Modeling

Attribution Modeling analyzes the degree to which different blends of media exposure, across different channels, generate results establishing causality to properly credit each media...

What is Mobile Connection Types

Mobile Connection Types refers to how the mobile device (smartphone or tablet) connects to the Internet. It’s either through its native mobile carrier (AT&T,...

What is Campaign Prospecting

Campaign Prospecting is a process or technique in digital marketing or RTB where potential clients or advertisers are sought after or identified.

What is an Application Programming Interface (API)

Application Programming Interface (API) is a set of definitions and specifications that software programs can follow to communicate with each other.

What is Total Spend

Total Spend is a programmatic reporting metric showcasing the total amount of money spent on media during a campaign which includes the total media...

HOW TO

How to Calculate Cost-per-Action (CPA)

To calculate Cost-Per-Action (CPA), you take the total campaign spend in a given period and you divide it by the total amount of actions...

How to calculate CTC eCPA

To calculate CTC eCPA, you take the total media spend for a given time period divided by the click-though-conversions (CTC) for that...

How to calculate All Time Budget

To calculate All Time Budget, you take the entire total media spend for a specific time period and you add it up. EXAMPLE: Tedy needed...

How to add a Cache-Buster to a Standard GPT Passback

If you use DFP for Small Business (Google Ad Manager) for your blog, website or for your network, you are aware of the different types...

How to calculate CTC Revenue

To calculate CTC Revenue for a CPA display campaign, you take the amount of click-through-conversions (CTC) for a specific time period and...

How to calculate eCPM

To calculate eCPM which is short for Effective Cost per 100 impressions or Blended CPM you take the total dollar amount spent for a...

VIDEOS

The Gambler (video)

We were once addicted to tick-tac-toe, its true. We had to go to gaming rehab where we learned how to play backgammon, then we...

Clicks are not everything (video)

What do you think the Google's AdWords PPC click-fraud team would do in that event? Probably refund the advertiser huh? Or just make those...

UNION AOTY Representing

Think that the business of advertising is easy? There are people who put their blood, sweat and tears into the campaigns they produce -...

Woo Woo – The new social network (video)

Is Woo Woo the old Google+ 😉 ? Just in case you were wondering, we're still on Woo Woo and so is our neighbor...

Are you tired of your viral videos not going viral?

Listen, are you tired of your viral videos not going viral? Are you like billions of people around the world that want their videos...

The Natural Effect

Do you wish your product were natural or had the natural effect? You bet your sweet a** you do. Bring it on baby, give...

VAST Inspector

Need to test your VAST tags before deploying them into market? We got you! SpringServe VAST Tag Tester JW Player Ad Tester Google Video Suite Inspector Zedo VAST...

Ad Tag Tester

Need to test your ad tags before deploying them into market? We got you! Just copy and paste your ad code below and Voilà!  Need...

Digital Marketing Publications

Whether you're new to the digital advertising or a veteran, staying in the "know" is critical. Below is a list of digital marketing publications...

Digital Marketing Jobs

Interested in digital marketing jobs? Awesome! Its a hot industry and its continuing to grow exponentially with job security for up to 5+ years. Below...