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Marketing vs Sales

Does the dialog in this video sound too familiar? Having flashback yet? We are; we're hemorrhaging memories from the past. NO BUENO! Lets get on the...

How to Fail at Online Marketing

When someone from any other department BUT the marketing department has been appointed to lead the marketing team! PLEASE DON'T TRY THIS AR YOUR...

How to calculate CTC Revenue

To calculate CTC Revenue for a CPA display campaign, you take the amount of click-through-conversions (CTC) for a specific time period and you multiply it by the...

What is CTC Revenue

CTC Revenue is a programmatic reporting metric showcasing the amount of revenue generated by click-through-conversions (CTC). Learn HOW TO calculate CTC Revenue

How to calculate CTC eCPA

To calculate CTC eCPA, you take the total media spend for a given time period divided by the click-though-conversions (CTC) for that same time period.

What is CTC eCPA

CTC eCPA which stands for click-through-conversion effective-cost-per acquisition (or action), is a programmatic reporting metric showcasing the effective cost per click-through-conversions.

What is Cross-Device

Cross-Device refers to the ability to track and target users across multiple devices, such as when they switch from a computer to a smartphone.

What is Cross-Channel

Cross-Channel is the experience marketers create for each individual customer as they navigate through websites and apps across their devices.

What is Creative Type

Creative Type refers to the format a creative is presented in; examples are PEG, PNG, Java Script, HTML5, IBV, VAST, vPAID.

What is Creative Size

Creative Size refers to the actual creative or ad size measured in pixels; the most common display ad sizes are 300x250 and 728x90

What is Cost-Per-View (CPV)

Cost-Per-View (CPV) is an online advertising pricing model where the advertiser will pay each time a video ad is displayed and viewed by a user for a...

What is Cost-Per-Video-Viewability (CPVV)

Cost-Per-Video-Viewability (CPVV) is an online advertising pricing model that allows advertisers to pay only when playback on the ad meets a certain viewability requirement, e.g. 50% of...

What is Cost-Per-Thousand (CPM)

Cost-Per-Thousand (CPM) is an online advertising pricing model indicating the price for one thousand ad impressions (M stands for "mille" (French for thousand), the roman numeral for...

What is Cost-Per-Install (CPI)

Cost-Per-Install (CPI) is an online advertising pricing model where the advertiser will pay each time an app is installed from an ad. Learn...

What is Cost-Per-Day (CPD)

Cost-Per-Day (CPD) is an online advertising pricing model indicating the cost of an ad, usually a sponsorship, for the entire day on a website or app.

What is Cost-Per-Completed-View (CPCV)

Cost-Per-Completed-View (CPCV) is an online advertising pricing model where the advertiser will pay each time a video ad is displayed and viewed by a user in its entirety. If...

What is Cookie-less Targeting?

Cookie-less Targeting refers to a number of non-cookie-based methods that can be used for targeting in cases where cookies may not work such as on mobile devices.

What is a Cookie Sync?

Cookie Sync, aka as Cookie Matching, is the process of linking the user identifier (the cookie ID) from one advertising technology to another. It helps advertisers to make better...
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