What is Cost-Per-View (CPV)

Cost-Per-View (CPV) is an online advertising pricing model where the advertiser will pay each time a video ad is displayed and viewed...

What is a Bid Response?

Bid Response is an ultra-fast real-time response or signal from a DSP with a price and possible creative specs sent to a SSPs' bid...

What is Advertiser Spend?

Advertiser Spend is a programmatic reporting metric showcasing the media spend of an advertiser for a campaign, in a specific time period.

What is Advanced Television (ATV)?

Advanced Television (ATV) is the umbrella term that refers to several forms of streaming TV content, including connected TV, TV everywhere, linear addressable and...

Whats is Completion Rate?

Completion Rate is the percentage of video ad impressions that are played to completion compared to video ad impressions started. In other words, the...

What is Conversion Deduplication?

Conversion Deduplication is the process of attributing a conversion to a single campaign for payment. Conversion deduplication can be attributed to count one conversion...

What is Cookie Caching?

Cookie Caching refers to collecting the cookies of visitors to a web-page for the purpose of making more informed buying decisions about that consumer’s...

What is CTC Revenue

CTC Revenue is a programmatic reporting metric showcasing the amount of revenue generated by click-through-conversions (CTC). Learn HOW...

What is Ads.txt?

Ads.txt which is short for Authorized Digital Sellers, is a text file that's added to a publisher root domain so they can clearly communicate...

How to calculate CPM

To calculate cot-per-thousand impressions (CPM), there are two things you need to know: Total advertising budget Total impressions Lets say you have a blog that...

How to calculate All Time Budget

To calculate All Time Budget, you take the entire total media spend for a specific time period and you add it up. EXAMPLE: Tedy needed...

How to calculate CPI

To calculate cost-per-install (CPI), you take the total dollar amount spent for a given time period and you divide by the amount of installs...

How to add a Cache-Buster to a Standard GPT Passback

If you use DFP for Small Business (Google Ad Manager) for your blog, website or for your network, you are aware of the different types...

How to calculate CPC

To calculate cost-per-click (CPC) you take the total dollar amount spent for a given time period and you divide by the amount of clicks...

How to calculate CTC Revenue

To calculate CTC Revenue for a CPA display campaign, you take the amount of click-through-conversions (CTC) for a specific time period and...

How to calculate eCPM

To calculate eCPM which is short for Effective Cost per 100 impressions or Blended CPM you take the total dollar amount spent for a...

How to calculate CPA

To calculate Cost-Per-Action (CPA), you take the total campaign spend in a given period and you divide it by the total amount of actions...

How to calculate CTC eCPA

To calculate CTC eCPA, you take the total media spend for a given time period divided by the click-though-conversions (CTC) for that...

The Launch (video)

We remember when MySpace.com was trending, oh, wait! "Trending" wasn't a "popular" social media term when MySpace was around. But if it were, we...

Our blades are f***ing great (video)

Really? How f***ing great can Mike's blades from DollarShaveClub really be? We know his bank account is extremely great after he sold the company...

IT Support Expert

So, this happened today. This also happened yesterday. Happened again last week. Did I mention that this happened last month? Believe that! I'm a psychic,...

The Gambler (video)

We were once addicted to tick-tac-toe, its true. We had to go to gaming rehab where we learned how to play backgammon, then we...

Is Catvertising working for your business?

Are you an agency and want to stay on top of the fast-changing advertising landscape? Why not follow in john st. foot steps and...

Is your agency Reactvertising?

Peep this gem from Toronto based john st. ad agency showcasing their Reactvertising™ where your brand will never miss another opportunity to own the...

Clicks are not everything (video)

What do you think Googles AdWords PPC click-fraud team would do in that event? Probably refund the advertiser huh? Or just make those key...

Are you an Expert? (video)

Does this video remind you of anything? Perhaps your day-to-day interaction or meetings between certain departments? Hint Hint!

The new social network (video)

Is Woo Woo the old Google+ 😉 ? Just in case you were wondering, we're still on Woo Woo and so is our neighbor...

VAST Inspector

Need to test your VAST tags before deploying them into market? We got you! SpringServe VAST Tag Tester JW Player Ad Tester Google Video Suite Inspector Zedo VAST...

Ad Tag Tester

Need to test your ad tags before deploying them into market? We got you! Just copy and paste your ad code below and Voilà!  Need...

List of Demand-Side Platforms (DSP’s)

Below is a comprehensive list of Demand-Side Platforms (DSP's) broken out by channel/screen. We continually to add to this list as we hear of new platforms...

Industry Jobs

Want to work in digital marketing? Awesome! Its a hot industry and its continuing to grow exponentially with job security for up to 5+...

Industry Publications

Whether you're new to the digital advertising or a veteran, staying in the "know" is critical. Below is a list of industry websites that...

Marketing Buzzwords

Need some fancy words to put together a PowerPoint presentation, a marketing one sheet, enhance your website creative messaging or spruce up your resume? No...

What is Daily Budget?

Daily Budget is the amount of money a campaign is allocated to spend per day. It could be a specific or variable amount depending on...