What is VAST Tag
VAST Tag aka Video Ad Serving Template is a script for the video ad...
What is Programmatic A/B Testing
Programmatic A/B Testing is the automated testing of different versions of an ad to...
What is Probabilistic Matching
Probabilistic Matching is a statistical match between devices achieved by algorithmically analyzing thousands of...
What is a Private Marketplace (PMP)
Private Marketplace (PMP), aka Private Exchange, Private Auction, Closed Auction or Invitation-only Auction, is...
What is Private Exchange
Private Exchange, aka Private Marketplace, Private Auction, Closed Auction or Invitation-only Auction, is a...
What is a Private Auction
Private Auction, aka Private Exchange, Private Marketplace, Closed Auction or Invitation-only Auction, is a...
What is Privacy Policy
A privacy policy is a statement or a legal document that discloses some or...
What is Primary Conversion
Primary Conversion is the most important conversion defined in an online advertising campaign. This...
What is Pre-Roll
Pre-Roll is a video ad unit that runs in-stream before video content or as...
What is Premium Ad Inventory
Premium Ad Inventory is an ad space on a website or app that has...