Programmatic A/B Testing is the automated testing of different versions of an ad to determine the highest performers and to remove ineffective versions.
Probabilistic Matching is a statistical match between devices achieved by algorithmically analyzing thousands of different anonymous data points-device type, operating system, location data associated...
Private Marketplace (PMP), aka Private Exchange, Private Auction, Closed Auction or Invitation-only Auction, is a type of programmatic advertising that is similar to an...
Private Exchange, aka Private Marketplace, Private Auction, Closed Auction or Invitation-only Auction, is a type of programmatic advertising that is similar to an Open...
Private Auction, aka Private Exchange, Private Marketplace, Closed Auction or Invitation-only Auction, is a type of programmatic advertising that is similar to an Open...
Primary Conversion is the most important conversion defined in an online advertising campaign. This is only relevant if the campaign has more than one...