Whether you’re new to the digital advertising or a veteran, staying in the “know” is critical. Below is a list of industry websites that cover everything from rules, and regulations, to traditional TV and print, to social, to programmatic.
Interactive Advertising Bureau (IAB) – develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry.
Ad Age – is the leading global source of news, intelligence and conversation for marketing and media communities.
AdExchanger – provides news, analysis and events dedicated to the data-driven marketing space.
Ad Week – the leading source of news for marketing, media, and advertising professionals. It delivers insightful, forward-thinking content across various platforms, including a weekly print magazine, an iPad app, daily newsletters, social media, original videos, events, and awards. Adweek is a must-read for CMOs, creatives, media buyers, content creators, agency heads and anyone looking to stay informed about the digital media landscape.
Clickz – provides insight and analysis on the latest trends, tools and technology in digital marketing and advertising.
Media Post – an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.
Media Rating Council (MRC) – the mission of the MRC is to secure for the media industry and related users audience measurement that is valid, reliable, and effective. The MRC accomplishes its objective by setting standards and conducting audits performed by an independent CPA firm to verify compliance with their standards.