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  • AI Startup Attentive Is Making SMS Marketing More Personal
    by Hana Yoo on March 19, 2024 at 12:00 pm

    Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same? On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize text messages by applying a mix of machine learning and generative AI to their first-party data. Attentive also has an existing solution to create email The post AI Startup Attentive Is Making SMS Marketing More Personal appeared first on AdExchanger.

  • New York’s MTA Enables Programmatic Across Its Entire DOOH Network
    by Anthony Vargas on March 19, 2024 at 12:00 pm

    Programmatic DOOH is now available across the entirety of New York’s mass-transit system. OUTFRONT and the Metropolitan Transit Authority (MTA) announced Tuesday that 3,800 digital out-of-home (DOOH) screens across the MTA’s network are now enabled for programmatic open auction. These screens are installed on train platforms in 484 stations throughout the New York City subway, The post New York’s MTA Enables Programmatic Across Its Entire DOOH Network appeared first on AdExchanger.

  • The Privacy-Utility Trade-Off
    by Allison Schiff on March 19, 2024 at 10:00 am

    It’s a false narrative that personalization and privacy can’t coexist. Businesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym, on this week’s episode of AdExchanger Talks. The challenge is figuring The post The Privacy-Utility Trade-Off appeared first on AdExchanger.

  • What Does a Chief AI Officer Look Like in the Marketing World?
    by Barry Lowenthal on March 19, 2024 at 6:15 pm

    For all of the talk about the jobs AI is expected to replace (that's 85 million, according to the World Economic Forum), it's also expected to create some 97 million new roles by 2025. And the buzziest of these new roles is the position overseeing it all: the Chief AI Officer (CAIO). Major brands like...

  • The Speed of Culture: Bridging the Worlds of Sports, Technology and Fandom
    by Adweek Staff on March 19, 2024 at 5:59 pm

    The digital age has transformed how we engage with sports and entertainment, creating a dynamic ecosystem where brands, technology and fan experiences intersect. In this evolving landscape, understanding the power of fandom and leveraging technology to enhance fan engagement are critical for success. Andrea Hopelain, with her extensive background spanning media, kids' TV and video...

  • Marketers, Here Is Why the Term ‘Marginalized’ Is Uncomfortable But Necessary
    by God-is Rivera on March 19, 2024 at 4:56 pm

    Some of the biggest personal and professional achievements of my life have come out of a period that was uncomfortable or tough, teaching me valuable lessons through a moment for self-reflection and maturation. To understand, advocate for, represent and amplify diverse voices and communities globally, I have learned that something to remain adamant about is...

  • Rightpoint, a Genpact Company, Introduces ‘Total Experience’ Approach to Help Enterprises Meet AI’s Rapid Adoption and Other Changing Market Dynamics
    by Ad Tech Daily on June 2, 2023 at 3:35 pm

    Rightpoint leverages deep understanding of customer, employee, and product experiences to help transform how people, technology, and business interact CHICAGO, IL – Rightpoint, a global experience leader and Genpact company, has launched a new approach to help its clients navigate ever-evolving market dynamics, including the rapid adoption of artificial intelligence (AI). Experience isn’t a single The post Rightpoint, a Genpact Company, Introduces ‘Total Experience’ Approach to Help Enterprises Meet AI’s Rapid Adoption and Other Changing Market Dynamics appeared first on Ad Tech […]

  • Dailymotion Advertising Finds Only 9% of U.S. Travelers Select Their Destination Based on the Ability to Work Remote
    by Ad Tech Daily on May 24, 2023 at 7:23 pm

    The Travel Personas Report 2023 provides advertisers an understanding of U.S. travelers preferences to better target audiences New York and Paris – Dailymotion, the leading independent, worldwide video marketing platform, has today released its Travel Personas Report 2023 which identifies U.S. local travel trends that aid advertisers and marketers working with tourism boards and travel The post Dailymotion Advertising Finds Only 9% of U.S. Travelers Select Their Destination Based on the Ability to Work Remote appeared first on Ad Tech Daily.

  • Mobile App Research Reveals 1st and 2nd Impressions Are Everything
    by Ad Tech Daily on May 24, 2023 at 7:13 pm

    Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives Yet challenges persist: a 10-country survey reveals most consumers use apps only once or twice before deciding whether to delete them, making onboarding experiences crucial LAS VEGAS — Mobile app experience company Airship today released new global consumer research at MAU Vegas detailing The post Mobile App Research Reveals 1st and 2nd Impressions Are Everything appeared first on Ad Tech Daily.

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  • Unilever to wave goodbye to Magnum and Ben & Jerry’s
    by Staff on March 19, 2024 at 10:08 am

    Consumer goods giant Unilever is planning to offload its ice cream business, mainly comprising Magnum and Ben & Jerry’s. Ice cream brought in €7.9bn in revenue last year. Unilever also says it has identified “additional efficiencies” to generate €800m of savings over the next three years including cutting 7,500 jobs. Unilever employs about 128,000 people. … The post Unilever to wave goodbye to Magnum and Ben & Jerry’s first appeared on More About Advertising.

  • PHD Auckland wins top WARC media campaign, Mindshare is top agency
    by Staff on March 19, 2024 at 9:35 am

    WARC has announced its list of top-scoring media campaigns based on global and regional awards shows, along with brands, agencies and holding companies. Media campaign/ ‘Phone It In’ by PHD Auckland / Colenso BBDO Auckland for Skinny. PHD New Zealand’s James Davidson says: “This campaign exemplifies our commitment to outthink the competition, employing craft, nuance, … The post PHD Auckland wins top WARC media campaign, Mindshare is top agency first appeared on More About Advertising.

  • AI Is Not the Problem, Lack of Original Thinking Is the Problem
    by David Burn on March 18, 2024 at 4:09 pm

    How many times have marketers been told—mostly by other marketers—that the new tech is the best tech? So many times…remember when every brand had to have a home in Second Life? It was an absurd thing to say then, as it is today when the new new thing has to be tested, twisted, and made The post AI Is Not the Problem, Lack of Original Thinking Is the Problem appeared first on Adpulp.

  • Republican Accountability PAC to Invest $50M to Defeat Trump
    by David Burn on March 15, 2024 at 10:33 pm

    Is the GOP on the verge of collapse? I doubt it, but there are obvious signs of decay, including the fact that a substantial chunk of Republican primary and caucus voters told pollsters that they would be so dissatisfied if Donald Trump became the party’s presidential nominee—and it looks like he will—that they would not The post Republican Accountability PAC to Invest $50M to Defeat Trump appeared first on Adpulp.

  • Pass a ball from a billboard to another / Un tour de passe passe?
    by Joe La Pompe on March 15, 2024 at 11:06 am

    THE ORIGINAL? Nike NFL Football double billboard – 1984 Click the image to enlarge Agency : TBWA Chiat Day Los Angeles (USA) LESS ORIGINAL FamilyCircle Cup WTA Tennis Tournament – 2024 Click the image to enlarge Agency : Uptosomething, Charlotte (USA)

  • Seat number stories / Numéro bis?
    by Joe La Pompe on March 11, 2024 at 10:33 am

    THE ORIGINAL? Southwest Airlines – 2017 « Behind Every Seat is a Story » Watch the TV Commercial (YouTube) Agency : Avalon Artists Group (USA) LESS ORIGINAL Lufthansa Airlines – 2024 Endline : « Every seat has a story » Watch the TV Commercial (YouTube) Agency : Serviceplan (Germany)

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