NEWS

  • Data Startup Habu, Created By Former Krux Execs, Isn’t A DMP Or A CDP – So, What Is It?
    by Allison Schiff on February 14, 2020 at 5:35 am

    Four former Krux and Salesforce executives launched a marketing data startup called Habu this week to help with omnichannel orchestration – just don’t call it a customer data platform. Habu, which means “hub” in Japanese, is positioning itself as a modular operating system for marketing data. Put another way, data management platforms failed to fulfill their... Continue reading » The post Data Startup Habu, Created By Former Krux Execs, Isn’t A DMP Or A CDP – So, What Is It? appeared first on AdExchanger.

  • Roku’s Platform Business Will Make Up Two-Thirds Of Revenue In 2020
    by Alison Weissbrot on February 14, 2020 at 5:05 am

    Roku’s platform business is growing like a weed. Platform revenues, which include ad sales, increased 78% year over year in 2019 to $740 million, the company said Thursday in its Q4 2019 earnings report. Platform revenue accounted for 63% of Roku’s total annual revenue, which grew 52% year over year to $1.1 billion. In Q4,... Continue reading » The post Roku’s Platform Business Will Make Up Two-Thirds Of Revenue In 2020 appeared first on AdExchanger.

  • Publishers Must Unite Around A Consumer-Facing Consent Standard
    by AdExchanger on February 14, 2020 at 5:05 am

    “The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Mark Dye, chief strategy officer at Bombora. Digital publishers have long been challenged to hold onto their fair share of the market. But publishers may never have felt more squeezed than they do now, as... Continue reading » The post Publishers Must Unite Around A Consumer-Facing Consent Standard appeared first on AdExchanger.

  • Instagram Is Testing a Latest Posts Feature
    by David Cohen on February 14, 2020 at 11:55 pm

    It's not quite the return of the chronological feed, but Instagram is internally testing an alternative. Blogger and developer Jane Manchun Wong discovered a Latest Posts feature in the code for the Facebook-owned photo- and video-sharing network, sharing a screenshot in a tweet. Instagram is working on "Latest Posts" feed for catching up feed posts...

  • LinkedIn Will Sunset Sales Navigator for Gmail March 18
    by David Cohen on February 14, 2020 at 11:30 pm

    LinkedIn is pulling the plug on its Sales Navigator for Gmail feature March 18. The professional network acquired Rapportive in February 2012 for roughly $15 million and renamed its flagship browser plugin--which connected Gmail accounts with LinkedIn, as well as other social platforms including Facebook and Twitter--Sales Navigator for Gmail. LinkedIn Sales Navigator product lead...

  • Snap Games Adds Color Galaxy From Gismart
    by David Cohen on February 14, 2020 at 10:55 pm

    Developer Gismart brought new title Color Galaxy to Snapchat's Snap Games platform. The fast-paced multiplayer game involved Snapchatters driving cool custom cars--and, sometimes, chickens--in a race to close their color loops on the map and expand their territories. While players can cross an opponent's line to take his or her life, the same thing can...

  • MediaPRO Research Reveals Almost Two-Thirds of U.S. Employees Unaware if the CCPA Applies to Their Organization
    by Ad Tech Daily on February 14, 2020 at 12:15 pm

    Employees are more aware of privacy risks and stakes but unsure of how they affect the workplace; persistent misconceptions about malware, phishing and cloud counter gains in cybersecurity savvy BOTHELL, Wash. — MediaPRO’s just-released 2020 State of Privacy and Security Awareness Report highlights employee knowledge gaps across both the cybersecurity and privacy realms, including a lack of awareness The post MediaPRO Research Reveals Almost Two-Thirds of U.S. Employees Unaware if the CCPA Applies to Their Organization appeared first on Ad Tech Daily.

  • BritePool Offered Web Publishers Free Single Sign-on Technology at IAB Annual Leadership Meeting
    by Ad Tech Daily on February 13, 2020 at 7:49 am

    PALM DESERT, Calif. — BritePool, the nation’s leading company dedicated to providing identity verification for effective digital advertising, announced that it would provide web publishers with free Single Sign-On technology, to enable them to enroll and authenticate website visitors seamlessly. The announcement was made at the Interactive Advertising Bureau (IAB) Annual Leadership Meeting. BritePool (www.BritePool.com) The post BritePool Offered Web Publishers Free Single Sign-on Technology at IAB Annual Leadership Meeting appeared first on Ad Tech Daily.

  • Kantar Announce Appointment of Adam Crozier as Chairman
    by Ad Tech Daily on February 13, 2020 at 7:35 am

    LONDON — Kantar, the world’s leading research and consulting company, announced the appointment of Adam Crozier as Non-Executive Chairman. Mr Crozier has extensive experience across the media, creative, consumer and technology industries having served as CEO of Saatchi & Saatchi, the English Football Association, The Royal Mail and, most recently, ITV, in addition to his The post Kantar Announce Appointment of Adam Crozier as Chairman appeared first on Ad Tech Daily.

  • Maximus awarded exclusive Notting Hill Carnival Out of Home contract
    by Partner Content on February 16, 2020 at 8:28 am

    The new partnership will see Maximus working with Notting Hill Carnival Ltd., to help clients to capitalise on the diverse and desirable Carnival audience across the August Bank Holiday weekend. Since its inception in 1964, the Notting Hill Carnival has grown into one of the world’s most spectacular celebrations of musicand culture. Now recognised worldwide ...

  • System1’s Orlando Wood: what happened to love in ads?
    by Staff on February 14, 2020 at 12:09 pm

    Valentine’s Day is an occasion to tell your loved one how much you care. To make them feel special. Love has been celebrated in songs, poems and paintings for as long as can be remembered. We are all moved by this force – a crucial part of human interaction and something that has been celebrated ...

  • GoDaddy Joins The Age of Aquarius, Asks Entrepreneurs To Sing Along
    by David Burn on February 15, 2020 at 2:17 pm

    Build it and they will come running towards you with their cash. That’s the digital daydream that so many people sell today, and so many more buy, myself included. Now, GoDaddy, a purveyor of domain names and web hosting services, is peddling the idea that we can make the world we want, one pushed pixel

  • Amtrak Is Sharing the Love with Buy One Get One Valentine’s Day Promo
    by David Burn on February 14, 2020 at 4:59 pm

    When was the last time you took a train to a romantic destination? Whatever your answer, today is a good day to make plans, thanks to Amtrak’s holiday promotion. From yesterday through Monday, February 17, customers can buy one coach ticket and get the second free for nationwide travel between March 9 and August 30,

  • Fake retirement, real lookalike? / Le coup de la fausse retraite
    by Joe La Pompe on February 10, 2020 at 5:37 pm

    THE ORIGINAL? AT&T DirecTV “Altuve quits” – 2019 (Click on the image for larger view) WATCH THE TV COMMERCIAL Source : Clio Awards SILVER Agency : Dieste, Omnicom Dallas (USA) LESS ORIGINAL Hulu “Tom Brady big announcement”– 2020 (Click on the image for larger view) WATCH THE SUPER BOWL TVC Source : Adweek, AdForum Agency : In-House

  • Fake fancy burger, real lookalike / Un vrai goût de réchauffé?
    by Joe La Pompe on February 7, 2020 at 10:22 am

    THE ORIGINAL? Mc Donald’s “The blind taste” – 2015 WATCH THE CASE STUDY FILM Source : We Love Ad, Cannes Lions SHORTLIST Agency : TBWA Roma (Italy) LESS ORIGINAL Burger King “Whopper Prank” – 2020 WATCH THE SUPER BOWL TV COMMERCIAL Source : 2020 Super Bowl LIV TVC Agency : Pitch & Horizon Media (USA)

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