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  • How Brands Can Navigate Successfully Through a Rebrand

    What do WW, Dunkin' and Apple have in common? The connection between fitness, coffee and the technology company may not be obvious at first, but once you go back in time, you'll know right away. Previously known as Weight Watchers, Dunkin' Donuts and Apple Computer, each of the three companies found themselves needing a name... […]

  • 4 Ways to Keep Customer Data Secure on Social Media

    Customer care through Facebook, Twitter and other channels has changed the way consumers interact with brands through every step of the customer journey. It was recently found that 93 percent of brand tweets are 1:1 interactions with customers, which means only 7 percent of brand tweets are traditional marketing content. Meeting customers where they are... […]

  • Michael C. Hall to Star in Skittles’ Tangy and Colorful Broadway Revue

    Though actor Michael C. Hall is best known for TV roles like serial killer Dexter and the closeted funeral director David Fisher on Six Feet Under, his career actually began in the theater--notably, in musicals including Cabaret and Chicago. It's a good thing, too, since Hall's latest role will be dancing and singing about Skittles... […]

  • OK, Lil Jon Heads to His Local Diner in Pepsi’s Super Bowl Teaser

    Lil Jon likes to serve his soda old school style. PepsiCo has enlisted the Atlanta rapper behind early '00s "crunk" hits like "Turn Down for What" and Usher's "Yeah" for the last entry in its trio of Super Bowl spots, this one promoting the classic soda itself. It follows trailers for ads focused on the... […]

  • Google gets a $57 million fine from France for GDPR violations
    on January 21, 2019 at 11:00 pm

    Alphabet Inc.'s Google received a hefty fine of $56.8 million from France's privacy regulator, which used its new powers to levy much higher penalties for the first time under European Union data protection rules.France's data authority CNIL said the amount of the fine was "justified by the severity of the […]

  • Blowback over 'We Believe' ad suggests Gillette is no Nike
    by (Jack Neff) on January 21, 2019 at 11:00 am

    Gillette ignited a firestorm on social media, TV talk shows and around the office water cooler last week with a surprising take on its long-running "Best a Man Can Get" campaign. Titled "We Believe," the spot from Grey, New York, aims to reframe the meaning of masculinity. Set against the backdrop of the #MeToo […]

  • Michael C. Hall is the celebrity in the Skittles musical
    by (Jessica Wohl) on January 21, 2019 at 11:00 am

    At first, the therapist assumes his concerns are related to being seen by millions until he explains it's not a TV spot, and that people have to buy tickets to see the commercial in a theater."You have to buy a ticket to see an ad?" the therapist asks."Michael, nobody here is judging you," the therapist says later on […]

  • How to turn young adults into customers
    by (Julia Stead) on January 21, 2019 at 8:00 am

    A week before the midterm elections, a single statistic from an Adobe study raised eyebrows: 40 percent of likely voters between the ages of 18 and 37 saw no political advertising last fall. While brands already knew that young adults increasingly were tuning out linear TV and Facebook and installing digital ad […]

  • France Slaps Google With 50 Million Euro Fine – Largest Yet Under GDPR
    by Allison Schiff on January 21, 2019 at 8:11 pm

    France’s data protection authority issued a 50 million euro fine against Google on Monday for failing to comply with the General Data Protection Regulation. Not only was Google found not to have the proper consents in place from its users to collect and process data for […]

  • How Verizon Made Its Super Bowl Play This Year
    by Rae Paoletta on January 21, 2019 at 11:00 am

    Like the New England Patriots, Verizon will pick up where it left off at last year’s Super Bowl. Though in Verizon's case, that means honoring first responders. This year’s campaign is titled “The Team That Wouldn’t Be Here.” Verizon CMO Diego […]

  • How To Break Your Addiction To Linear TV
    by AdExchanger on January 21, 2019 at 5:04 am

    "On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Brian Lee, director of programmatic strategy at Cadreon. I’m a digital guy and I will be the first to admit that TV is very powerful and should be […]

  • From Google To Jigsaw: The Jonathan Bellack Exit Interview
    by Sarah Sluis on January 18, 2019 at 1:55 pm

    After 14 years at Google and DoubleClick, ads vet Jonathan Bellack has joined Alphabet-owned Jigsaw as its first-ever director of product. Google created Jigsaw as a technology incubator with the mission of using technology to make the internet safer. Jigsaw’s projects […]

  • AOP Partners with PROJECT 23 to Improve Workplace Culture
    by Ad Tech Daily on January 21, 2019 at 3:38 pm

    AOP and PROJECT 23 form partnership to put people and talent back at the heart of the industry London: The Association for Online Publishing (AOP) has announced a collaboration with organisational culture consultancy PROJECT 23, to focus on employee engagement, health, […]

  • Are Peppa Pig and Pizza Hut on the same planet?
    by Staff on January 21, 2019 at 11:06 am

    Here’s the trailer for the forthcoming Peppa Pig Chinese New Year movie (it’s the year of the pig), co-produced by Alibaba. Somewhat inscrutable (most of the time it seems to be a mobile phone something or other) but they’ve splashed the cash. And here’s […]

  • Virgin Media tries again as it reviews out of BBH
    by Staff on January 21, 2019 at 10:42 am

    Some advertisers never seem to get it quite right – including those in the broadband/mobile market: EE and Vodafone to name but two. Another is Virgin Media, now owned by Liberty Global in the US, best known for its cable services. Virgin Media is looking around – as […]

  • Kraft Foods Comes Through In the Clutch
    by David Burn on January 21, 2019 at 6:16 pm

    A job with the federal government may not be the most exciting job, but it offers some stability and the benefits are great. The downside, as we continue to learn, is that the federal government routinely sputters and like a normal business that’s poorly run, shuts down. […]

  • Colle McVoy Is The Thoughtful Agency
    by David Burn on January 21, 2019 at 1:13 am

    As a new year’s gift, Colle McVoy sent me a series of “cubespirations” to help keep me properly motivated throughout the year. Here is one of my favorite messages in the collection of beautifully made letterpress cards. I like this design concept. With just two […]

    • How Evolving Print-Media Brands Are Creating Value
      by Chris Wren on December 3, 2018 at 8:10 am

      The last decade has seen sharp declines in traditional print-based media including magazines and newspapers. Some, like Teen Vogue and Self have transitioned to digital-only editions. Other legacy titles are being transformed into networks, as with Glamour. And pillar […]

    • Why Consumers Favor User Generated Content
      by Michael Solomon on August 21, 2018 at 7:10 am

      Doritos’ hugely successful “Crash the Super Bowl” ad campaign that ran for 10 Super Bowls probably contributed to sleepless nights for many advertising executives who feared for their jobs. The airing of commercials rank amateurs produced – often on a […]