News

Welcome to our RSS news feed where we curate articles and stories from industry leading publications for you to stay current and be in the know!

  • Podcast: Everything Is Shoppable
    by Zach Rodgers on March 26, 2019 at 8:29 pm

    This week on the podcast, entrepreneur Rachel Tipograph describes her startup MikMak and her vision for a future where every media format is commerce-enabled. The company provides universal product detail pages that brands can embed in any content environment and that integrate […]

  • The Real Reason McDonald’s Is Acquiring Dynamic Yield
    by Allison Schiff on March 26, 2019 at 6:39 pm

    McDonald’s is buying an Israeli startup called Dynamic Yield that provides personalization software to brands and publishers – but this acquisition is about a lot more than tailoring menus based on the weather or serving up customized content. The deal, […]

  • At 4A’s Decisions 2020, Agencies Struggle With Inertia
    by Alison Weissbrot on March 26, 2019 at 3:27 pm

    Big agencies’ inability to quickly change their legacy structures has eroded their value to clients. “We are too passive,” said Nick Brien, CEO of Dentsu Aegis Network in North America, on stage at the 4A’s Decisions 2020 conference in Washington, DC on […]

  • The NFL Tackles Targeting With An Assist From Adobe
    by Allison Schiff on March 26, 2019 at 1:00 pm

    National Football League players train during the offseason – and so does the NFL’s marketing team. From January through July, Aaron Jones, the NFL’s director for club and international marketing, is busily stress-testing his marketing stack and […]

  • The Trade Desk Welcomes Lise Buyer to Its Board of Directors
    by Ad Tech Daily on March 26, 2019 at 4:17 pm

    LOS ANGELES — Global advertising technology leader The Trade Desk (Nasdaq: TTD) is pleased to announce that Lise Buyer has joined its board of directors. Buyer is the founder and has been the Managing Partner since 2006 of the Class V Group, a consulting […]

  • Is slimming down WPP cooling on China joint venture?
    by Stephen Foster on March 26, 2019 at 9:51 am

    Sky News reports that WPP is cooling on the notion of forming a joint venture with a Chinese investor in that country. The idea was floated when Mark Read (below) took over from Sir Martin Sorrell as CEO. At the same time long-serving director Ruigang Li, founder of the media […]

  • Apple TV+ launches with a whimper
    by Stephen Foster on March 26, 2019 at 9:11 am

    AppleTV+ has finally made it on the world stage after years of “will they, won’t they?” But does the world actually need yet another streaming service? Apple maintains it does in this introductory film although some of us might say that, like other new […]

  • Don’t Listen to the Naysayers; Make Your Mark in Advertising
    by David Burn on March 23, 2019 at 9:06 pm

    Jared Belsky is an optimist. He’s also president of digital agency 360i. Belsky recently wrote an op-ed for Ad Age, in which laments the prevalence of negativity in and around the ad business, while making several points in the ad industry’s favor. This […]

  • At DDB, Two Ds Make a “B”
    by David Burn on March 22, 2019 at 2:49 pm

    Doyle Dane Bernbach, also known as DDB, is a creative stalwart. The agency was started in New York City in 1949 by Ned Doyle, Maxwell Dane, and William Bernbach, who acted as president. Bernbach and Doyle had worked together at Grey Advertising during the mid-1940s; Dane had […]

  • Fake brands, real lookalike / À la même enseigne?
    by Joe La Pompe on March 25, 2019 at 1:17 pm

    THE ORIGINAL? CAMP 2018 Marketing Congress – 2018 “Leaders gat many followers” Source : Cannes Lions SILVER Agency : Carne Prime Advertising (Peru) LESS ORIGINAL KFC – 2019 “Guys, we’re flattered” Source : Mirror.co.uk Agency : […]

  • Same idea … 10 years later / Phares away from being original?
    by Joe La Pompe on March 22, 2019 at 3:17 pm

    THE ORIGINAL? Mc Donald’s 24/7 Drive Thru – 2008 Source : EPICA Awards Longlist Agency : DDB Auckland (New Zealand) LESS ORIGINAL Mc Donald’s “Automac all night” – 2018 Source : Ad Forum Agency : Publicis One Quito (Ecuador) […]

  • Outdoor Advertising’s Surprising Brand Power
    by Chris Wren on March 6, 2019 at 8:10 am

    It may surprise you to learn that outdoor and digital out of home are booming. And before you laugh, research conducted by Outdoor Advertising Association of America shows that every dollar spent on out of home ads delivers $5.97 in ROI. Outdoor ads were the only traditional […]

  • The Future Is Reserved For Strategists Not Tacticians
    by Emmanuel Probst on January 23, 2019 at 8:10 am

    In need of business cards and postcards, I searched for a local print shop on Yelp and quickly realized they were few and far between. This is certainly because we now exchange LinkedIn profiles more so than business cards (It had been at least 4 years since I had needed to […]

  • SK-II Casts James Corden in Bare Skin Chat
    by Anisha Kapoor on March 22, 2019 at 3:00 pm

    Focused on skincare, SK-II will introduce a beauty entertainment web series starring James Corden, Naomi Watanabe, and other celebrities. SK-II is putting a fresh spin on the skincare conversation with the premiere of Bare Skin Chat, a beauty entertainment web series run on […]

  • Kona Brings the Bruddahs Back for Extra Aloha
    by Joshua Hughes on March 21, 2019 at 3:00 pm

    The Hawaiian Bruddahs make a comeback in the new Kona campaign to promote its Longboard Island Lager and Big Wave Golden Ale picks. Kona has created three new television commercials as part of a push targeting American consumers. Set to air in select markets during March […]