New York, United States — Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional Head of Research. In her role, Browne will lead the strategic direction of Adelaide’s research initiatives and represent the company’s interests on industry councils, such as the Advertising Research Foundation’s The post Adelaide Strengthens Team with Claire Browne as New Head of Research appeared first on Ad Tech Daily.

Public Relations is a cornerstone of any ad tech company’s communication strategy, vital for shaping and maintaining a positive image in a competitive and rapidly evolving industry. In the ad tech landscape, where innovation and adaptation are key, PR goes far beyond securing media coverage. It includes managing community relations, handling crises, planning events, creating The post Debunking PR Myths: Understanding the True Scope of Public Relations in Ad Tech appeared first on Ad Tech Daily.

Rightpoint leverages deep understanding of customer, employee, and product experiences to help transform how people, technology, and business interact CHICAGO, IL – Rightpoint, a global experience leader and Genpact company, has launched a new approach to help its clients navigate ever-evolving market dynamics, including the rapid adoption of artificial intelligence (AI). Experience isn’t a single The post Rightpoint, a Genpact Company, Introduces ‘Total Experience’ Approach to Help Enterprises Meet AI’s Rapid Adoption and Other Changing Market Dynamics appeared first on Ad Tech […]