NEWS

  • Live Industry Updates: Hearst Gives Workers A Bonus; VideoAmp, Yelp And Group Nine Trim Staff
    by AdExchanger on April 9, 2020 at 5:25 pm

    This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. April 9 Hearst Promises No Layoffs Or Pay Cuts Hearst Corp. informed its newsrooms that there would be no layoffs, furloughs or pay... Continue reading » The post Live Industry Updates: Hearst Gives Workers A Bonus; VideoAmp, Yelp And Group Nine Trim Staff appeared first on AdExchanger.

  • Telemedicine Startup Maven Clinic’s Marketing Plan Shifts From B2B To B2C, Due To The Pandemic
    by James Hercher on April 9, 2020 at 4:22 pm

    Julie Binder left New York City last month for an Airbnb upstate, where she and her husband can get outside and wring excess energy from their two kids. But she doesn’t just have her own family to think about. Binder is VP of marketing for Maven Clinic, a telemedicine startup focused on pregnancy and women’s... Continue reading » The post Telemedicine Startup Maven Clinic’s Marketing Plan Shifts From B2B To B2C, Due To The Pandemic appeared first on AdExchanger.

  • Food52 Leans In As A Haven For Home Cooks
    by Sarah Sluis on April 9, 2020 at 12:12 pm

    People are stuck at home and want to cook. Food52, already a resource for home cooks, is stepping up to meet the soaring demand. That means helping readers make easy quarantine recipes, find the best ingredients to stock their pantry and solving the mysterious shortage of yeast everywhere. Food52’s traffic is up 36% in the... Continue reading » The post Food52 Leans In As A Haven For Home Cooks appeared first on AdExchanger.

  • TVSquared Releases Pan-European TV Advertising Performance Analysis
    by Ad Tech Daily on February 24, 2020 at 4:57 pm

    Tying TV to Business Outcomes Proves to Be a High Priority Across Europe, with Advertisers Tracking an Average of Five KPIs EDINBURGH, Scotland — TVSquared, the global leader in TV attribution, today released the findings of its pan-European TV advertising performance analysis. Looking at data across 12 European countries, TVSquared uncovered the most commonly measured KPIs The post TVSquared Releases Pan-European TV Advertising Performance Analysis appeared first on Ad Tech Daily.

  • Taboola Newsroom Reaches Milestone Adoption and Announces New Subscription Offering; More Than 400 Premium Publishers, Including Hearst and Sport1, Inform Editorial Decisions, Acquire and Retain Readers with Offering, and Can Now Drive Subscriptions
    by Ad Tech Daily on February 24, 2020 at 4:54 pm

    NEW YORK — Taboola, the world’s leading discovery platform, today announced a major adoption milestone for its Newsroom product suite, which uses AI and the largest dataset on the open web to support quality journalism. Taboola Newsroom is now used by the world’s largest publishers to plan and optimize editorial content, increase readership and more effectively monetize. The post Taboola Newsroom Reaches Milestone Adoption and Announces New Subscription Offering; More Than 400 Premium Publishers, Including Hearst and Sport1, Inform Editorial Decisions, Acquire and […]

  • Dwise Improves Geotargeting With Digital Element’s Location-based Technology
    by Ad Tech Daily on February 24, 2020 at 3:30 pm

    Specialist media agency selects industry-leading IP geolocation technology to increase accuracy of ad targeting LONDON — Digital Element, the global IP geolocation data and services provider, announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients. Dwise improves geotargeting with Digital Element’s location-based technology Dwise focuses The post Dwise Improves Geotargeting With Digital Element’s Location-based Technology appeared first on Ad Tech Daily.

  • Burger King: The Fake Whopper
    by ivan on April 9, 2020 at 2:14 pm

    These days we are fed with so much information that it’s almost impossible to know what’s true and what’s fake. One thing that we do know to be true is that since 1957, the Whopper is the first original signature burger. So to teach people to notice the difference between real and fake - we challenged our customers to identify Fake Whoppers and report them!

  • Lenovo / Atea eSHOP: Can you handle it?
    by ivan on April 9, 2020 at 2:07 pm

    As a professional, how do you deal with situations in your workplace, your colleagues, and the it-products that you need in your job? Can you handle it?

  • Fight against COVID-19
    by ivan on April 9, 2020 at 1:56 pm

    fiba_resized.jpg   fifa_resized.jpg   fina_resized.jpg   itf_resized.jpg  

  • Coronavirus creativity from Ocean, Kinetic and AKQA
    by Stephen Foster on April 9, 2020 at 10:41 am

    Ocean Outdoor is combining good works with business in a new long term deal with Artisan Drinks, which makes craft mixers. The digital Out of Home campaign incorporates messages aimed to inspire and promote creative ways of social distancing including UNIFIED – at home but together, INSPIRE -keep your spirits up and MIXITUP – creative ...

  • Julia Louis-Dreyfus makes ultimate sacrifice to combat virus
    by Staff on April 9, 2020 at 10:11 am

    Julia Louis-Dreyfus is doing her bit to persuade people to stay home in the virus, but going the extra mile for California governor Gavin Newsom. Celebs saying they’re on our side too have become rather tedious. Doing without your “glam team” is rather winning though. .@OfficialJLD you’ve never looked better. ? Let's bend the curve ...

  • When Readers Provide Direct Financial Support, Writers Rejoice
    by David Burn on April 8, 2020 at 3:23 pm

    “The function of the press in society is to inform, but its role in society is to make money.” – A. J. Liebling Howard Saltz is Knight Innovator-in-Residence in the journalism faculty at Florida International University in Miami. The professor and journalism practitioner thinks it is a serious mistake for newspapers to drop their paywalls in The post When Readers Provide Direct Financial Support, Writers Rejoice appeared first on Adpulp.

  • The Adpulp Interview: Ian Sohn
    by David Burn on April 7, 2020 at 7:17 pm

    Ian Sohn is a global client lead at WPP. Formerly, Sohn was CEO, Wunderman Thompson (Central Region), and before that Managing Director at SapientRazorfish. He is also one of the advertising professionals who I most want to hear from on Twitter each day. This is the case because I value calm, patient people with an The post The Adpulp Interview: Ian Sohn appeared first on Adpulp.

  • masked fingerprint / Une copie de plus démasquée?
    by Joe La Pompe on April 8, 2020 at 2:02 pm

    THE ORIGINAL? National Geographic – 2007 “Discover who’s really hidden behind the September 11h” Agency : H Paris, Havas (France) LESS ORIGINAL Vancouver Police Department – 2020 “Don’t let thieves hijack your identity Source : Adsoftheworld Agency : Taxi Vancouver (Canada)

  • surfing on the same idea / Une idée ressortie de la poubelle?
    by Joe La Pompe on April 3, 2020 at 2:16 pm

    THE ORIGINAL? Matta x Surfrider Foundation – 2016 Click on image to enlarge Upcycle Surfboard – Watch the Case Study Agency : Unknown (Portugal) LESS ORIGINAL MEO x Rip-Curl – 2020 Click on image to enlarge Unwanted-Shapes – Watch the case study Agency : Partners Dentsu Lisbon (Portugal)

What is 25% Complete?

25% Complete, aka First Quartile, is a programmatic reporting metric showcasing the number of videos that started but only completed 25% or a quarter...

What is Daily Budget?

Daily Budget is the amount of money a campaign is allocated to spend per day. It could be a specific or variable amount depending on...

What is Advanced Television (ATV)?

Advanced Television (ATV) is the umbrella term that refers to several forms of streaming TV content, including connected TV, TV everywhere, linear addressable and...

What is a Demand-Side Platform (DSP)?

A Demand-Side Platform, commonly known as a DSP, is an advertising technology that enables advertisers, marketer, and agencies to automate the purchase of ad...

What is Advertiser Spend?

Advertiser Spend is a programmatic reporting metric showcasing the media spend of an advertiser for a campaign, in a specific time period.