News

  • AdExplainer: Data-Driven Linear Vs. Addressable TV
    by Alyssa Boyle on November 28, 2022 at 6:00 am

    Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven linear (DDL) doesn’t get as much attention as its somewhat sexier addressable cousin, it’s becoming an increasingly popular choice for linear advertisers attempting to make more informed media buys. The post AdExplainer: Data-Driven Linear Vs. Addressable TV appeared first on AdExchanger.

  • Twitch Throws Its Hat Into The Crowded Live Video Shopping Ring
    by James Hercher on November 28, 2022 at 5:57 am

    Livestream video shopping is the latest elusive “holy grail” in online marketing. Marketers want it; they’re willing to pay for it … but it may or may not actually exist.... Continue reading » The post Twitch Throws Its Hat Into The Crowded Live Video Shopping Ring appeared first on AdExchanger.

  • For Twitter, The Clock On Rebuilding Privacy Is Ticking
    by AdExchanger Guest Columnist on November 28, 2022 at 5:35 am

    Vuk JanosevicCo-Founder and CEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vuk Janosevic,... Continue reading » The post For Twitter, The Clock On Rebuilding Privacy Is Ticking appeared first on AdExchanger.

  • LightBox TV Appoints Sam Finegan as SVP Demand
    by Ad Tech Daily on October 12, 2022 at 10:23 am

    LightBox TV, the CTV intelligence platform for marketers running addressable TV advertising campaigns, announced the appointment of Sam Finegan as SVP Demand.  In this role Finegan will be responsible for growing LightBox TVs commercial relationships with holding companies, independent agencies and direct clients. With TV audiences fragmenting over an expanding number of platforms, devices and The post LightBox TV Appoints Sam Finegan as SVP Demand appeared first on Ad Tech Daily.

  • First Data LTD Presents Transactional Data Processing  Software at GITEX Global 2022
    by Ad Tech Daily on October 9, 2022 at 10:00 am

    GITEX Global 2022 will be held in Dubai from October 10 to 14. The event will feature all the major technological developments from the sector, such as smart cities, cybersecurity, data economy, mobility, healthcare and telecommunications. First Data will present its own AI, capable of processing large amounts of data and analyzing consumer behavior based The post First Data LTD Presents Transactional Data Processing  Software at GITEX Global 2022 appeared first on Ad Tech Daily.

  • StreamGuys’ Programmatic Ad Services Help Radio Broadcasters Maximize Monetization
    by Ad Tech Daily on July 28, 2022 at 3:37 pm

    Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts. BAYSIDE, CALIFORNIA – Radio broadcasters looking to improve their monetization and fill unsold ad inventory in their digital offerings have a powerful new ally with programmatic ad services from pioneering streaming and The post StreamGuys’ Programmatic Ad Services Help Radio Broadcasters Maximize Monetization appeared first on Ad Tech Daily.

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  • Mother Earth blasts Santa Claus for climate crimes in Posten’s epic Christmas ad
    by Emma Hall on November 25, 2022 at 1:10 pm

    Last year Norwegian postal service Posten brought us a gay Santa Claus. This year, Santa’s in love with Mother Earth, but the relationship goes sour as the rampant consumerism of Christmas starts killing the planet. The idea comes from the fact that only ten of the top 100 companies in Norway have cut emissions in ... The post Mother Earth blasts Santa Claus for climate crimes in Posten’s epic Christmas ad first appeared on More About Advertising.

  • MAA Christmas Ads of the Month (so far): John Lewis, Apple and Fondation Abbé Pierre
    by Stephen Foster on November 25, 2022 at 8:35 am

    Most advertisers have fired their heavy Christmas armoury already and it’s not even December yet – although doubtless there’s more to come. It’s another funny old Christmas of course after years of Covid, although it’s still with us in some places, notably China. This time it’s the energy/cost of living crisis and the barbarous attacks ... The post MAA Christmas Ads of the Month (so far): John Lewis, Apple and Fondation Abbé Pierre first appeared on More About Advertising.

  • Pinterest Keeps It Positive Says, “Don’t Dont’ Yourself”
    by David Burn on September 13, 2022 at 4:19 pm

    The Internet can go from promised land to hell hole in a quick minute. We the people who spend way too much time scrolling and clicking through the digital morass (in order to find meaningful connections, community, and an audience) know this to be true. Academics, doctors, and journalists know it to be true. Even The post Pinterest Keeps It Positive Says, “Don’t Dont’ Yourself” appeared first on Adpulp.

  • Use Hotels.com to Book “Your Perfect Somewhere”
    by David Burn on September 12, 2022 at 5:46 pm

    If these walls could talk… In this new campaign for Hotels.com, these walls can talk. And why not? If mayhem itself can be personified why not a website for hotel bookings? But what would a hotel say? “I might have a rocky exterior but I’ve got soft pillows and breakfast on the house.” –Beachfront hotel The post Use Hotels.com to Book “Your Perfect Somewhere” appeared first on Adpulp.

  • Beer drop from a microscope view / Vu de près c’est assez similaire
    by Joe La Pompe on November 23, 2022 at 2:53 pm

    THE ORIGINAL? Auto. Association of Singapore – Road Safety – 2016 “Alcohol. Beautiful in small amounts” Click the image to enlarge Source : Cannes Lions BRONZE Agency : JWT (Singapore) LESS ORIGINAL Kaltenecker Beer / Microscopic view – 2022 “If it looks like this how does it taste?” Click the image to enlarge Source :

  • Deforestation statistics seen from above / Copie ou pas? On stats
    by Joe La Pompe on November 22, 2022 at 9:13 am

    THE ORIGINAL? BVC anti deforestation awareness – 2019 “Nature is reporting. The damage is real” Click the image to enlarge Source : Adsoftheworld Agency : Wunderman Thompson (Colombia) LESS ORIGINAL WWF anti deforestation – 2022 “The climate crisis. More than a statistic” Click the image to enlarge Source : CLIO Awards Shortlist Agency : Kolle Rebbe Hamburg