News

  • Delta: Consumers Are Starting To Fly Domestically – If They Have To
    by Alison Weissbrot on July 16, 2020 at 3:40 pm

    Consumers aren’t ready to jet around the world, but they’re getting more comfortable with domestic travel. That’s the verdict from Delta Airline’s earnings this week, which showed “a small but welcome uptick in passenger volume” in Q2, said CEO Ed Bastian on the earnings call. The activity is “being driven almost entirely by domestic leisure... Continue reading » The post Delta: Consumers Are Starting To Fly Domestically – If They Have To appeared first on AdExchanger.

  • The Big Story: COVID-19 Spikes, Google Rises, Amazon Falls And The Trade Desk Sits Pretty
    by Ryan Joe on July 16, 2020 at 3:32 pm

    As COVID-19 cases spike across America, the joyous reopening is on pause. (Unless you’re Disney World, because apparently the virus has no effect on the land of enchantment and childhood dreams.) But having gone through the initial shutdown in March, brands are more prepared this time around. They’re pulling back on some of the more... Continue reading » The post The Big Story: COVID-19 Spikes, Google Rises, Amazon Falls And The Trade Desk Sits Pretty appeared first on AdExchanger.

  • Media Agency Review Activity Spikes During COVID-19
    by Alison Weissbrot on July 16, 2020 at 3:24 pm

    Media agencies are the No. 1 partner that brands are reviewing as COVID-19 rocks their marketing plans. Sixty-three percent of brands are reevaluating their media agencies, according to AdExchanger’s 2020 industry outlook report. That’s compared to 56% of respondents reassessing their data partners, 44% looking at new measurement partners and just 19% reexamining their relationships... Continue reading » The post Media Agency Review Activity Spikes During COVID-19 appeared first on AdExchanger.

  • Johnson & Johnson’s Sales Slide 11% During the Pandemic
    by Paul Hiebert on July 16, 2020 at 4:45 pm

    Johnson & Johnson's worldwide year-over-year sales declined 10.8% in the second quarter of 2020, as fewer consumers had elective surgery or opted to buy beauty products during the pandemic. The company's medical device segment dropped 33.9% to $4.3 billion, while its consumer health division, which includes skin care brands Neutrogena and Aveeno, fell 7% to...

  • Messenger From Facebook Extends Screen Sharing to Android, iOS Apps
    by David Cohen on July 16, 2020 at 4:40 pm

    Facebook extended the screen-sharing feature that had been available in Messenger From Facebook video calls and Messenger Rooms to the Messenger Android and iOS applications. People on Messenger can now share their screens with friends and family one-on-one, in a group video call with up to eight people and via Messenger Rooms with up to...

  • Facebook Speeds Up Its Rollout of Instagram Reels as TikTok Faces Scrutiny
    by David Cohen on July 16, 2020 at 4:20 pm

    Facebook smelled TikTok's blood in the social media waters, prompting it to bring Instagram's Reels feature, which mimics the embattled video creation platform's functionality, to more than 50 countries in the coming weeks, including the U.S. TikTok has been facing heat due to the Chinese ties of its parent company, ByteDance, although ByteDance claims to...

  • App Annie Ascend Unlocks Mobile Advertising and Monetization
    by Ad Tech Daily on July 16, 2020 at 1:44 pm

    San Francisco – App Annie, the leading mobile data and analytics company, today announced the availability of App Annie Ascend. This will introduce the first mobile performance suite that provides both app market data as well as advertising analytics. All of this is powered by data science and derives insights from benchmarking data.  Brands and The post App Annie Ascend Unlocks Mobile Advertising and Monetization appeared first on Ad Tech Daily.

  • Lotame and New Frontier Data Partnership Connects Big Brand Advertisers to More Than 100 Million CBD Consumers
    by Ad Tech Daily on July 16, 2020 at 1:30 pm

    Leading cannabis data provider New Frontier Data launches industry-focused AdTech solution NXTeck WASHINGTON — New Frontier Data, the global authority in data, analytics and business intelligence on the cannabis industry, unveils the cannabis industry’s first advertising data exchange connecting mainstream product advertisers to CBD consumers. Using patented technology powered by Lotame, the leading global provider of The post Lotame and New Frontier Data Partnership Connects Big Brand Advertisers to More Than 100 Million CBD Consumers appeared first on Ad Tech Daily.

  • Baidu’s MediaGo Ad Platform Now Offering Native Placements on MSN
    by Ad Tech Daily on July 16, 2020 at 1:25 pm

    Collaboration Enables Advertisers Around the World to Reach New Customers SAN FRANCISCO — Baidu, Inc. (Nasdaq: BIDU) announced that it is providing advertisers direct access to Microsoft’s (Nasdaq: MSFT) MSN native desktop inventory via Baidu’s MediaGo ad platform. The agreement enables advertisers around the world to reach consumers in the United States through premium placements on multiple The post Baidu’s MediaGo Ad Platform Now Offering Native Placements on MSN appeared first on Ad Tech Daily.

  • Xtra TV: Xtra TV provider of your reality
    by ivan on July 16, 2020 at 3:32 pm

    Everyone is illegally watching free satellite TV in Ukraine. And the government of Ukraine decided to make a global transcoding of the signals so that people connect to official TV providers. Xtra TV - satellite TV brand, that kept silence in media during long time, wants to remind TA about them and made the brand choice number one while recoding satellite signals all over Ukraine. The task was to communicate with two TA: series and show lovers, and football lovers. TA is the residents of small cities in Ukraine where the internet is bad. So they don’t install smart TV, but use […]

  • Burger King: The Whopper Bet
    by ivan on July 16, 2020 at 3:23 pm

    Everybody prepares for their favorite show. If it’s a new episode, new season or a finale. But most times we get bummed if the story doesn’t go our way. So Burger King will give everybody the power to decide the fate of their favorite character and prepare them with comfort food incase a major plot twist happens. Inside the Burger King delivery app, users will see a poll where they can bet on how the story of their favorite show will proceed. If their bet is right, their Whopper will be free of charge. It’s a fun way to engage people to order BK food inside the delivery app […]

  • John F. Kennedy Library Foundation: The New, New Frontier
    by ivan on July 16, 2020 at 3:19 pm

    “Let both sides explore what problems unite us instead of belaboring those problems which divide us.” Those are the words we need to hear today—even if they were spoken in the 1960s. President Kennedy believed that each of us are responsible for building a better future for our country. And the New New Frontier campaign captures that spirit through his words, tone and forward-looking message. On July 15, (in tandem with the 60th anniversary of the New Frontier speech) JFK won’t only speak, he’ll become a sounding board for all Americans to submit their visions […]

  • Visa launches post-lockdown global creative review
    by Staff on July 16, 2020 at 10:41 am

    Global creative reviews have been thin on the ground in lockdown – hardly surprising – but with this loosening up (nervously) Visa is quick out of the blocks with just such a review. The payments giant currently uses Omnicom’s BBDO and Publicis Groupe’s Saatchi & Saatchi. Payment marketing has been driven by events in recent ...

  • Martin Sorrell’s S4 Capital on the £100m takeover trail again – crisis or no crisis
    by Stephen Foster on July 16, 2020 at 9:15 am

    It’s good to find a note of cheer in these straightened times and the pied piper of St James (the posh London domicile of his S4 Capital) Sir Martin Sorrell is still on the onwards and upwards takeover trail, setting out to raise a further £100m from shareholders to give S4 added “flexibility and firepower.” ...

  • WNBA Connects with Today’s Social Movements and A White Lady Doesn’t Like it
    by David Burn on July 16, 2020 at 2:52 pm

    Sports, race, and politics are all mixed up today and the new stew isn’t the best gumbo Americans have ever tasted. The WNBA is in the middle of the action. The WNBA 2020 season will include a devoted platform led by the players that will aim to support and strengthen both the league and teams’ The post WNBA Connects with Today’s Social Movements and A White Lady Doesn’t Like it appeared first on Adpulp.

  • Desperately Seeking the New Normal
    by David Burn on July 14, 2020 at 12:43 pm

    There’s a longing in the air. A new need for normal. These human impulses and a desire for a summer like any other keep showing up in commercials today. Tractor Supply, for one, is presenting a “Summer Like No Other” and they don’t mean COVID-19, the retailer means that they have the stuff you need The post Desperately Seeking the New Normal appeared first on Adpulp.

  • Detergent bottles seen as weapons / Des créatifs lessivés?
    by Joe La Pompe on July 16, 2020 at 3:35 pm

    THE ORIGINAL? Top Ultra – 2018 “Other products kill your clothes before killing stains” (Click image to enlarge) Source : Adsoftheworld Agency : Grey Bogota (Colombia) LESS ORIGINAL Greenpeace – 2020 “Softening your clothing is making the life on the planet harder” (Click to enlarge) Source : Adsoftheworld Agency : Possible, Moscow (Russia)

  • welcome … back / La porte ouverte à tous les recyclages?
    by Joe La Pompe on June 29, 2020 at 8:00 am

    THE ORIGINAL? Volkswagen Touareg 4×4 – 2006 (Click image to enlarge) Source : Ad Forum Agency : Arnold Woldwide Boston (USA) LESS ORIGINAL Hyundai 4×4 – 2020 (Click to enlarge) Source : Adsoftheworld Agency : Innocean (Australia)