Home News

News

[tdc_zone type=”tdc_content”][vc_row full_width=””][vc_column width=”2/3″][vc_row_inner][vc_column_inner width=”1/2″][tdm_block_column_title title_text=”TmV3cw==” title_tag=”h3″ title_size=”tdm-title-md” tds_title1-f_title_font_weight=”700″ tds_title1-f_title_font_size=”26″ tdc_css=”eyJhbGwiOnsibWFyZ2luLXRvcCI6Ii0yNSIsImRpc3BsYXkiOiIifX0=”][/vc_column_inner][vc_column_inner width=”1/2″][td_block_ad_box spot_img_horiz=”content-horiz-center” spot_id=”custom_ad_5″ tdc_css=”eyJhbGwiOnsibWFyZ2luLXRvcCI6Ii0yNSIsIm1hcmdpbi1ib3R0b20iOiIxIiwiZGlzcGxheSI6IiJ9fQ==”][/vc_column_inner][/vc_row_inner][td_block_text_with_title f_post_font_size=”14″ f_post_font_line_height=”1.5″ a_color=”#31abe8″ header_text_color=”#000000″ f_h4_font_size=”24″ f_h4_font_weight=”700″ tdc_css=”eyJhbGwiOnsibWFyZ2luLXRvcCI6Ii0yNSIsImRpc3BsYXkiOiIifX0=”]

  • Forget ROAS? The New Retail Metrics Game
    by James Hercher on May 30, 2024 at 5:11 am

    Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. Thanks for reading! This week, we’re examining the challenges involving online ad metrics. Which are, for the most part, relics of a bygone age. Take last-touch attribution or when a passing glance at half an ad gets rubber-stamped as viewable. And don’t get me started The post Forget ROAS? The New Retail Metrics Game appeared first on AdExchanger.

  • Can We SKAN Ahead Real Quick?; Google Has It Out For Agencies
    by AdExchanger on May 30, 2024 at 4:03 am

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SKAN 4 On The Floor Apple’s AppTrackingTransparency framework broke mobile attribution and optimization. SKAdNetwork (SKAN) was supposed to be a viable measurement alternative, but has fallen short despite several updates, writes Eric Seufert at Mobile Dev Memo. Now it looks like the latest The post Can We SKAN Ahead Real Quick?; Google Has It Out For Agencies appeared first on AdExchanger.

  • Perion Shutters Content IQ, Its Made-For-Advertising Division
    by Allison Schiff on May 29, 2024 at 11:56 am

    Laptop fans can rest a little easier. Some of the most notorious made-for-advertising websites on the internet are now no more. These sites had been operated for years by Content IQ, a so-called (and self-described) “digital-first media company” that also offered highly questionable monetization services. Citing findings from ad tech metadata startup Sincera, AdExchanger recently The post Perion Shutters Content IQ, Its Made-For-Advertising Division appeared first on AdExchanger.

  • Beauty Publisher Coveteur Shutters Months After Brand Refresh
    by Mark Stenberg on May 29, 2024 at 11:01 pm

    The lifestyle and beauty publisher Coveteur is shuttering, according to two people present on the Wednesday Zoom call where this was announced. As part of the closure, the company is eliminating roughly 17 roles--a dozen editorial and five staff. Six members of the editorial team will stay on until June 15, while the rest of...

  • How the Golden Knights Use Marketing to Win in Las Vegas
    by Matt Britton on May 29, 2024 at 8:15 pm

    In this episode of The Speed of Culture, Matt Britton sits down with Eric Tosi, chief marketing officer of the Vegas Golden Knights hockey team. They discuss the role of sports in revitalizing Las Vegas, the strategic marketing efforts to build a local fan base, and the integration of technology and storytelling in modern sports...

  • An Uncertain Future: What Advertisers Must Consider About the New Google Search Experience
    by Luz Corona, Rebecca Stewart on May 29, 2024 at 7:04 pm

    In recent years, Google has been at the forefront of pushing the boundaries of what is possible. One of its latest innovations is the introduction of Generative AI Search, a revolutionary tool that has the potential to impact publishers, advertisers and the marketing industry significantly. In this episode of Yeah, That's Probably an Ad, community...

  • Rightpoint, a Genpact Company, Introduces ‘Total Experience’ Approach to Help Enterprises Meet AI’s Rapid Adoption and Other Changing Market Dynamics
    by Ad Tech Daily on June 2, 2023 at 3:35 pm

    Rightpoint leverages deep understanding of customer, employee, and product experiences to help transform how people, technology, and business interact CHICAGO, IL – Rightpoint, a global experience leader and Genpact company, has launched a new approach to help its clients navigate ever-evolving market dynamics, including the rapid adoption of artificial intelligence (AI). Experience isn’t a single The post Rightpoint, a Genpact Company, Introduces ‘Total Experience’ Approach to Help Enterprises Meet AI’s Rapid Adoption and Other Changing Market Dynamics appeared first on Ad Tech […]

  • Dailymotion Advertising Finds Only 9% of U.S. Travelers Select Their Destination Based on the Ability to Work Remote
    by Ad Tech Daily on May 24, 2023 at 7:23 pm

    The Travel Personas Report 2023 provides advertisers an understanding of U.S. travelers preferences to better target audiences New York and Paris – Dailymotion, the leading independent, worldwide video marketing platform, has today released its Travel Personas Report 2023 which identifies U.S. local travel trends that aid advertisers and marketers working with tourism boards and travel The post Dailymotion Advertising Finds Only 9% of U.S. Travelers Select Their Destination Based on the Ability to Work Remote appeared first on Ad Tech Daily.

  • Mobile App Research Reveals 1st and 2nd Impressions Are Everything
    by Ad Tech Daily on May 24, 2023 at 7:13 pm

    Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives Yet challenges persist: a 10-country survey reveals most consumers use apps only once or twice before deciding whether to delete them, making onboarding experiences crucial LAS VEGAS — Mobile app experience company Airship today released new global consumer research at MAU Vegas detailing The post Mobile App Research Reveals 1st and 2nd Impressions Are Everything appeared first on Ad Tech Daily.

    Feed has no items.
    Feed has no items.
  • Healthy Teams Make Great Things
    by David Burn on May 24, 2024 at 12:53 pm

    Collaboration is the key that unlocks creative greatness. The best films, music, food, advertising, media, and so on, are all made by teams. Therefore, joining a highly functional team and learning to be a productive member of the team is the way forward for ambitious makers. Two professors at Abilene Christian University in Abilene, Texas The post Healthy Teams Make Great Things appeared first on Adpulp.

  • Ad Chatter Season 5, Episode 1: Steve Harrison Talks About Ad Legend Howard Gossage
    by Dan Goldgeier on May 22, 2024 at 12:23 am

    We have a returning guest! Host Dan Goldgeier chats with Steve Harrison about his new book, co-written with Dave Dye, The Howard Gossage Show – and what it can teach you about advertising, fun, fame, and manipulating the media. In this 29-minute podcast, Dan and Steve chat about: • What made Howard Gossage’s work so The post Ad Chatter Season 5, Episode 1: Steve Harrison Talks About Ad Legend Howard Gossage appeared first on Adpulp.

    Feed has no items.

[/td_block_text_with_title][/vc_column][vc_column width=”1/3″ is_sticky=”yes”][td_block_ad_box spot_img_horiz=”content-horiz-center” spot_id=”sidebar” tdc_css=”eyJhbGwiOnsibWFyZ2luLXRvcCI6Ii0yNSIsIm1hcmdpbi1ib3R0b20iOiIxMCIsImRpc3BsYXkiOiIifX0=”][td_block_ad_box spot_img_horiz=”content-horiz-center” spot_id=”custom_ad_1″ tdc_css=”eyJhbGwiOnsibWFyZ2luLWJvdHRvbSI6IjEwIiwiZGlzcGxheSI6IiJ9fQ==”][td_block_ad_box spot_img_horiz=”content-horiz-center” spot_id=”custom_ad_2″ tdc_css=”eyJhbGwiOnsibWFyZ2luLWJvdHRvbSI6IjIwIiwiZGlzcGxheSI6IiJ9fQ==”][/vc_column][/vc_row][/tdc_zone]