News

Welcome to our RSS news feed where we curate articles and stories from industry leading publications for you to stay current and be in the know!

  • Ad Agency BBH Loses Fight Against Actors Union SAG-AFTRA

    Publicis Groupe's BBH agreed today to abide by recently renegotiated commercial contracts and cast only union actors in its ads, ending a nearly two-year battle with actors union SAG-AFTRA. The announcement followed a May 15 decision in which administrative law Judge Kenneth W. Chu of the National Labor Relations Board ruled against BBH, finding the... […]

  • Larger Brands Have an Edge in Instagram Stories … or Do They?

    Instagram debuted Stories in August 2016, and by March 2017, businesses of all sizes were allowed to run ads alongside the ephemeral content format. However, despite the theoretical lack of barriers for smaller brands looking to capitalize on Stories ads, a recent study found that larger companies still enjoyed many advantages. Software-as-a-service company Socialinsider--which offers... […]

  • FaceApp’s a Viral Star—But Its Privacy Policy Has People Worried

    FaceApp, which edits a person's photo to imagine how they might look at an older age, quickly went viral this week before becoming the subject of yet another data privacy concern. Founded by the Russian-based company Wireless Lab in January 2017, the app rocketed to popularity when it released a feature that allowed users to... […]

  • Top Sports Marketers Think Beyond ‘Butts in Seats’ to Grow Their Franchises

    The way fans want to experience live sports is changing, and the esports world is only growing more and more rapidly, creating a challenge for marketers to capture and keep their attention. At Adweek's Women Trailblazers Summit this week in New York, top marketers from Activision Blizzard, the Philadelphia 76ers and Nascar said they're spending... […]

  • SEEDFUTURE: EYE

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  • Makita: The Legend Wilhelm Tell

    Makita Nailers are known for their safety and precision. Like in the Legend of Wilhelm Tell — a legendary bowman from the past — every nail gets exactly at the place it is expected to be. makita-ver-2.jpg &nbs […]

  • Axe: These Are the Times

    Video of Martin Garrix feat. JRM - These Are The Times (Official Video) […]

  • CHEQ: Mr. Reach

    Video of CHEQ - Mr. Reac […]

  • PreciseTarget Exits Stealth Mode With Aggregated Retail Data Solutions
    by James Hercher on July 19, 2019 at 2:55 pm

    PreciseTarget publicly launched its first retail audience data segments on LiveRamp on Friday. PreciseTarget ingests audience and transaction data from more than 200 retail partners, primarily brick-and-mortar companies. It then anonymizes the data and packages audiences based […]

  • Brand Safety Is Not Synonymous With Quality
    by AdExchanger on July 19, 2019 at 4:05 am

    “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I find brand safety one of the most baffling contradictions of our industry. It […]

  • The Secret To Facebook’s $67 Billion Ad Machine
    by AdExchanger on July 19, 2019 at 4:05 am

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Facebook’s ad revenue this year – expected to be $67 billion […]

  • Comic: Brand Protection Factor (BPF)
    by Zach Rodgers on July 19, 2019 at 4:04 am

    A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... The post Comic: Brand Protection Factor (BPF) appeared first on AdExchanger. […]

  • Paddy Power puts the boot in to Tiger Woods
    by Stephen Foster on July 19, 2019 at 10:09 am

    It’s the British Open golf at Portrush in Northern Ireland and some big stars have been caught in the rough – local favourite Rory McIlroy (who hasn’t been the same since he appeared in those awful Santander ads) and Masters champ Tiger Woods. When things are […]

  • Publicis organic growth becalmed as US problems continue
    by Stephen Foster on July 19, 2019 at 9:48 am

    Publicis Groupe CEO Arthur Sadoun has a problem. His long-awaited ‘Power of One’ transformation is still stuck in the garage it seems, as the French ad holding group reports second quarter organic growth of just 0.1 per cent, missing analysts’ modest forecast […]

  • What’s on TV
    by David Burn on July 18, 2019 at 4:10 pm

    What’s on TV? Commercials. Let’s watch. New Balance LA-based creative and production agency The Rec League is behind a new global campaign for New Balance to promote the athletic brand’s FuelCell Propel and Rebel running shoes. The centerpiece of […]

  • Advertising’s Young Folks Don’t Need Awards or the Long Hours
    by David Burn on July 17, 2019 at 4:03 pm

    The industry has changed. Change is hard. This may or may not explain the plethora of bitching and moaning about how the industry has changed not for the better. Before we get rolling, may I suggest a musical interlude? Really? Another Trophy? How About A Raise, So I Can Buy A […]

  • Advertising: Still The Business Of Interruptions?
    by Jeff Rosenblum on June 27, 2019 at 7:10 am

    Laura helped build some of the most successful brands on the planet. Brands that you have in your cupboards right now. She worked for one of the world’s largest consumer packaged goods companies. Our agency was brought in to help it embrace the digital revolution. Not […]

  • 4 Problems Online Advertisers Face
    by Chris Wren on April 1, 2019 at 7:10 am

    In an article titled, The High Cost of Online Trash, Bob Hoffman once again reminds us that the complex online advertising ecosystem is still rife with potential fraud and abuse. In a sneak peek from his latest book, he quotes Bob Liodice, CEO of the Association of National […]

  • Fallon Appoints Kara Buckner as MD And Chief Strategy Officer
    by Anisha Kapoor on July 19, 2019 at 4:04 pm

    During her first stint at Fallon, Buckner’s client list included Nordstrom, PBS, and United Airlines Kara Buckner returns to Fallon to manage the agency and lead strategy as Managing Director and Chief Strategy Officer. Appointed by CEO Rocky Novak, Buckner will help […]

  • Orchard Pig Cider teams up with AirBnb
    by Joshua Hughes on July 18, 2019 at 11:06 am

    Orchard Pig have created a pig-shaped wooden hut that you can hire on AirBnb to celebrate the launch of its new product, Orchard Pig Pink Cider. The glamping pod is available to rent on AirBnb throughout August and can be transported to wherever you request in the UK. The […]