Peep this gem from Toronto based john st. ad agency showcasing their Reactvertising™ where your brand will never miss another opportunity to own the conversation.

By ignoring old school “thinking” paradigms in favor of “reactivism”, john st. is creating compelling content for its clients in seconds.

So if your current agency takes hours to respond to the latest trending hashtag or celebrity death, maybe its time to re-thing your agency partner because your brand might be missing out on being part of the conversation because you’re agency is reacting too slow.