What Is What is a Beacon? Facebook Twitter Pinterest WhatsApp Linkedin ReddIt Email Print Telegram Viber Beacon, aka as a listener, is a small transparent 1×1 image pixel placed on a website, app or in an email that tracks user behavior, such as an IP address Facebook Twitter Pinterest WhatsApp Linkedin ReddIt Email Print Telegram Viber Previous articleWhat are Banner Ads?Next articleWhat is Behavioral Marketing? RELATED ARTICLES What Is What is Daily Budget? Daily Budget is the amount of money a campaign is allocated to spend per day. It could be a specific or variable amount depending on... Read more What Is What is CTC Revenue CTC Revenue is a programmatic reporting metric showcasing the amount of revenue generated by click-through-conversions (CTC). Learn HOW... Read more What Is What is CTC eCPA CTC eCPA which stands for click-through-conversion effective-cost-per acquisition (or action), is a programmatic reporting metric showcasing the effective cost per click-through-conversions.... Read more What Is What is Cross-Device Cross-Device refers to the ability to track and target users across multiple devices, such as when they switch from a computer to... Read more What Is What is Cross-Channel Cross-Channel is the experience marketers create for each individual customer as they navigate through websites and apps across their devices. Read more What Is What is Creative Type Creative Type refers to the format a creative is presented in; examples are PEG, PNG, Java Script, HTML5, IBV, VAST, vPAID. Read more LEAVE A REPLY Cancel reply Please enter your comment! Please enter your name here You have entered an incorrect email address! Please enter your email address here Save my name, email, and website in this browser for the next time I comment. What is Cookie Matching?