Demand Partner is someone who brings advertiser demand to ad inventory (supply). Supply may be a Server-Side Platform (SSP) or a publisher directly that has advertising space (inventory) and is ready to sell it to advertisers for a fee.
Demand Partner is someone who brings advertiser demand to ad inventory (supply). Supply may be a Server-Side Platform (SSP) or a publisher directly that has advertising space (inventory) and is ready to sell it to advertisers for a fee.