Home What Is What is a Demand-Side Platform (DSP)

What is a Demand-Side Platform (DSP)

What is a Demand-Side Platform (DSP)

A Demand-Side Platform, commonly known as a DSP, is an advertising technology that enables advertisers, marketer, and agencies to automate the purchase of ad impressions on display, video, mobile and search across multiple ad exchanges.

DSP’s use sophisticated targeting and optimization algorithms to bid, buy and manage advertising inventory across websites, apps and connected TVs while adhering to strict rule-sets, set in place to pace and mange advertising campaigns.


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