What is a Direct Deal Facebook Twitter Pinterest WhatsApp Linkedin ReddIt Email Print Telegram Viber Direct Deal is a type of online advertising relation where the advertiser or media buyer reaches out directly to the publisher to negotiate a rate and buys their ad inventory; this is facilitated outside of a DSP/SSP/Exchange. Facebook Twitter Pinterest WhatsApp Linkedin ReddIt Email Print Telegram Viber Previous articleWhat is Device TypeNext articleWhat is Direct Response RELATED ARTICLES What Is What is Video Starts Video Starts is a programmatic reporting metric showcasing the total amount of video ads that have been started despite the video ads being user... Read more What Is What is Lookalike (LAL) Lookalike (LAL), aka Audience Modeling, is a data model that is built off of an advertiser’s first-party data (usually from customers who visit frequently... Read more What Is What is Media Ratings Council (MRC) Media Ratings Council (MRC) is an organization with a mission to secure for the media industry and related users audience measurement services that are... Read more What Is What is Yield Optimization Yield Optimization is a method or technique used by publishers to determine the value of their ad impressions and maximize revenue from potential advertisers. Read more What Is What is Win Rate Win Rate is a percentage of the number of impressions won in comparison to the number of impressions bided on in an RTB environment.... Read more What Is What is WiFi WiFi is a wireless networking technology that uses radio waves to provide wireless high-speed Internet and network connections to computers, mobile devices such as... Read more LEAVE A REPLY Cancel reply Please enter your comment! Please enter your name here You have entered an incorrect email address! Please enter your email address here Save my name, email, and website in this browser for the next time I comment.