Home What Is What is Ad Viewability

What is Ad Viewability

0
What is Ad Viewability

Ad Viewability is an advertising metric that tracks impressions that can be actually seen by users on websites and apps.

For example, some ads might record impressions even though a user didn’t scroll to that part of a web page or app to see them and because that can be tracked, advertisers believe that they should not pay for non-viewable impressions.

According to the Media Ratings Council (MRC), a viewable impression measurement of ads in mobile web browser environments should follow the existing guidance for viewability in desktop: 50% of pixels in the viewable space of the browser for a minimum of one second (display) or two seconds (video) for a viewable desktop display impression is a minimum of 50% of pixels (of the digital ad) in view (within the browser) for a minimum of one second.

LEAVE A REPLY

Please enter your comment!
Please enter your name here