What is an Ad Response

Video Starts is a programmatic reporting metric showcasing the total amount of video ads that have been started despite the video ads being user...

Lookalike (LAL), aka Audience Modeling, is a data model that is built off of an advertiser’s first-party data (usually from customers who visit frequently...

Media Ratings Council (MRC) is an organization with a mission to secure for the media industry and related users audience measurement services that are...

Yield Optimization is a method or technique used by publishers to determine the value of their ad impressions and maximize revenue from potential advertisers.

Win Rate is a percentage of the number of impressions won in comparison to the number of impressions bided on in an RTB environment....

WiFi is a wireless networking technology that uses radio waves to provide wireless high-speed Internet and network connections to computers, mobile devices such as...