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What is an Audience Extension

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What is an Audience Extension

Audience Extension, aka Lookalike Modeling (LAL), allows marketer to choose various characteristics from a known audience segment and target a new audience who shares those characteristics.

In more specifics, it allows marketers to target a premium site audience, which is often sold out, across other sites and platforms, such as DSPs, ad networks, or exchanges at a lower CPM.

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