What is Connected TV (CTV)?

Connected TV (CTV) refers to any TV screen that can be connected to the internet and stream digital video, whether individually (Smart TV) or through an external device such as Roku, AppleTV, FireStick, PlayStation, etc.

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What is CTC Revenue

CTC Revenue is a programmatic reporting metric showcasing the amount of revenue generated by click-through-conversions (CTC). Learn HOW...