What is Cost-Per-Video-Viewability (CPVV)

Cost-Per-Video-Viewability (CPVV) is an online advertising pricing model that allows advertisers to pay only when playback on the ad meets a certain viewability requirement.

For example, 50% of pixels in view for at least 2 continuous seconds as per the MRC standard. CPVV is always relative to a viewability definition or standard.

Learn HOW TO calculate Cost-Per-Video-Viewability (CPVV)


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