What is CTC Revenue

Daily Budget is the amount of money a campaign is allocated to spend per day. It could be a specific or variable amount depending on...

CTC eCPA which stands for click-through-conversion effective-cost-per acquisition (or action), is a programmatic reporting metric showcasing the effective cost per click-through-conversions....

Cross-Device refers to the ability to track and target users across multiple devices, such as when they switch from a computer to...

Cross-Channel is the experience marketers create for each individual customer as they navigate through websites and apps across their devices.

Creative Type refers to the format a creative is presented in; examples are PEG, PNG, Java Script, HTML5, IBV, VAST, vPAID.

Creative Size refers to the actual creative or ad size measured in pixels; the most common display ad sizes are 300x250 and...