Programmatic Guaranteed (PG) aka Automated Guaranteed, Programmatic Premium, Programmatic Direct or Programmatic Reserved is the least common type of private marketplace (PMP), which is the most similar to a traditional direct media buy where the advertiser agrees to pay a fixed rate prior to the campaigns’ scheduled run and must take all impressions that they are passed through to a deal ID.
What is Programmatic Guaranteed (PG)
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