What is Real-Time Bidding (RTB)

Real-Time Bidding (RTB) is a method of buying online advertising in real-time through software where a publishers’ ad space is listed for sale via auctions which take place in milliseconds on online marketplaces facilitated by ad exchanges, connecting buyers and sellers, where the price paid for impressions is based on immediate demand. Think eBay but you are not bidding on a physical product but ad space where you can display your ad.

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