What Is

What is Daily Budget?

Daily Budget is the amount of money a campaign is allocated to spend per...

What is CTC Revenue

CTC Revenue is a programmatic reporting metric showcasing the amount of revenue...

What is CTC eCPA

CTC eCPA which stands for click-through-conversion effective-cost-per acquisition (or action), is...

What is Cross-Device

Cross-Device refers to the ability to track and target users across multiple...

What is Cross-Channel

Cross-Channel is the experience marketers create for each individual customer as they...

What is Creative Type

Creative Type refers to the format a creative is presented in; examples...

What is Creative Size

Creative Size refers to the actual creative or ad size measured in...

What is Cost-Per-View (CPV)

Cost-Per-View (CPV) is an online advertising pricing model where the advertiser will...

What is Cost-Per-Video-Viewability (CPVV)

Cost-Per-Video-Viewability (CPVV) is an online advertising pricing model that allows advertisers to...

What is Cost-Per-Thousand (CPM)

Cost-Per-Thousand (CPM) is an online advertising pricing model indicating the price for...

What is Cost-Per-Install (CPI)

Cost-Per-Install (CPI) is an online advertising pricing model where the advertiser will...

What is Cost-Per-Day (CPD)

Cost-Per-Day (CPD) is an online advertising pricing model indicating the cost of...

What is Bid Management?

Bid Management is a method of using historical data and analytics to determine bid price for different types of online ad inventory.

What is a Browser?

Browser is a program on a computer or mobile device designed with a graphical user interface (GUI) for displaying HTML files and viewing information...