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Ad Tag Tester
What is Video Starts
Video Starts is a programmatic reporting metric showcasing the total amount of video ads that have been started despite the video ads being user...
What is Lookalike (LAL)
Lookalike (LAL), aka Audience Modeling, is a data model that is built off of an advertiser’s first-party data (usually from customers who visit frequently...
What is Media Ratings Council (MRC)
Media Ratings Council (MRC) is an organization with a mission to secure for the media industry and related users audience measurement services that are...
What is Yield Optimization
Yield Optimization is a method or technique used by publishers to determine the value of their ad impressions and maximize revenue from potential advertisers.
What is Win Rate
Win Rate is a percentage of the number of impressions won in comparison to the number of impressions bided on in an RTB environment....
What is WiFi
WiFi is a wireless networking technology that uses radio waves to provide wireless high-speed Internet and network connections to computers, mobile devices such as...
What is a Whitelist
Whitelist is a list of approved domains or apps that an advertiser will permit their ads to be placed on; it’s the opposite of...
What is VTC Revenue
VTC Revenue is a programmatic reporting metric showcasing the revenue that the view-through conversions drove for a campaign. Learn how to calculate VTC Revenue.
What is VTC eCPA
VTC eCPA is a programmatic reporting metric showcasing the effective or total cost per action for a view-through conversion. Learn how to calculate VTC...
What is VPAID Tag
VPAID Tag aka Video Player Ad-Serving Interface Definition is a form of video ad tag that takes the instructions further than VAST by establishing...
What is View-Through Conversions (VTC)
View-Through Conversions (VTC) is a programmatic reporting metric showcasing users that see an ad, click on it and complete a specific action or event...
What is View-through Conversion Value
View-through Conversion Value is a programmatic reporting metric showcasing the value of the view-through conversion. Learn how to calculate View-through Conversion Value.
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