What Is

What is Daily Budget?

Daily Budget is the amount of money a campaign is allocated to spend per...

What is CTC Revenue

CTC Revenue is a programmatic reporting metric showcasing the amount of revenue...

What is CTC eCPA

CTC eCPA which stands for click-through-conversion effective-cost-per acquisition (or action), is...

What is Cross-Device

Cross-Device refers to the ability to track and target users across multiple...

What is Cross-Channel

Cross-Channel is the experience marketers create for each individual customer as they...

What is Creative Type

Creative Type refers to the format a creative is presented in; examples...

What is Creative Size

Creative Size refers to the actual creative or ad size measured in...

What is Cost-Per-View (CPV)

Cost-Per-View (CPV) is an online advertising pricing model where the advertiser will...

What is Cost-Per-Video-Viewability (CPVV)

Cost-Per-Video-Viewability (CPVV) is an online advertising pricing model that allows advertisers to...

What is Cost-Per-Thousand (CPM)

Cost-Per-Thousand (CPM) is an online advertising pricing model indicating the price for...

What is Cost-Per-Install (CPI)

Cost-Per-Install (CPI) is an online advertising pricing model where the advertiser will...

What is Cost-Per-Day (CPD)

Cost-Per-Day (CPD) is an online advertising pricing model indicating the cost of...

Whats is a Companion Banner?

Companion Banner are banner ads that accompany in-stream video ads when they are serving. The banners show on the right side, below or above...
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Is your agency Reactvertising?

Peep this gem from Toronto based john st. ad agency showcasing their Reactvertising™ where your brand will never miss another opportunity to own the...