Lookalike (LAL), aka Audience Modeling, is a data model that is built off of an advertiser’s first-party data (usually from customers who visit frequently...
Media Ratings Council (MRC) is an organization with a mission to secure for the media industry and related users audience measurement services that are...
Yield Optimization is a method or technique used by publishers to determine the value of their ad impressions and maximize revenue from potential advertisers.
WiFi is a wireless networking technology that uses radio waves to provide wireless high-speed Internet and network connections to computers, mobile devices such as...
VTC Revenue is a programmatic reporting metric showcasing the revenue that the view-through conversions drove for a campaign. Learn how to calculate VTC Revenue.
VTC eCPA is a programmatic reporting metric showcasing the effective or total cost per action for a view-through conversion. Learn how to calculate VTC...
View-Through Conversions (VTC) is a programmatic reporting metric showcasing users that see an ad, click on it and complete a specific action or event...
View-through Conversion Value is a programmatic reporting metric showcasing the value of the view-through conversion. Learn how to calculate View-through Conversion Value.