WHAT IS

What is Video Starts

Video Starts is a programmatic reporting metric showcasing the total amount of video ads...

What is Lookalike (LAL)

Lookalike (LAL), aka Audience Modeling, is a data model that is built off of...

What is Media Ratings Council (MRC)

Media Ratings Council (MRC) is an organization with a mission to secure for the...

What is Yield Optimization

Yield Optimization is a method or technique used by publishers to determine the value...

What is Win Rate

Win Rate is a percentage of the number of impressions won in comparison to...

What is WiFi

WiFi is a wireless networking technology that uses radio waves to provide wireless high-speed...

What is a Whitelist

Whitelist is a list of approved domains or apps that an advertiser will permit...

What is VTC Revenue

VTC Revenue is a programmatic reporting metric showcasing the revenue that the view-through conversions...

What is VTC eCPA

VTC eCPA is a programmatic reporting metric showcasing the effective or total cost per...

What is VPAID Tag

VPAID Tag aka Video Player Ad-Serving Interface Definition is a form of video ad...