WHAT IS

What is Yield Optimization

Yield Optimization is a method or technique used by publishers to determine the value...

What is Win Rate

Win Rate is a percentage of the number of impressions won in comparison to...

What is WiFi

WiFi is a wireless networking technology that uses radio waves to provide wireless high-speed...

What is a Whitelist

Whitelist is a list of approved domains or apps that an advertiser will permit...

What is VTC Revenue

VTC Revenue is a programmatic reporting metric showcasing the revenue that the view-through conversions...

What is VTC eCPA

VTC eCPA is a programmatic reporting metric showcasing the effective or total cost per...

What is VPAID Tag

VPAID Tag aka Video Player Ad-Serving Interface Definition is a form of video ad...

What is View-Through Conversions (VTC)

View-Through Conversions (VTC) is a programmatic reporting metric showcasing users that see an ad,...

What is View-through Conversion Value

View-through Conversion Value is a programmatic reporting metric showcasing the value of the view-through...

What is Viewable Rate

Viewable Rate is a programmatic reporting metric showcasing the percentage of measured impressions deemed...