What is Video Starts
Video Starts is a programmatic reporting metric showcasing the total amount of video ads...
What is Lookalike (LAL)
Lookalike (LAL), aka Audience Modeling, is a data model that is built off of...
What is Media Ratings Council (MRC)
Media Ratings Council (MRC) is an organization with a mission to secure for the...
What is Yield Optimization
Yield Optimization is a method or technique used by publishers to determine the value...
What is WiFi
WiFi is a wireless networking technology that uses radio waves to provide wireless high-speed...
What is a Whitelist
Whitelist is a list of approved domains or apps that an advertiser will permit...
What is VTC Revenue
VTC Revenue is a programmatic reporting metric showcasing the revenue that the view-through conversions...
What is VTC eCPA
VTC eCPA is a programmatic reporting metric showcasing the effective or total cost per...
What is VPAID Tag
VPAID Tag aka Video Player Ad-Serving Interface Definition is a form of video ad...