What Is

What is Cost-Per-Completed-View (CPCV)

Cost-Per-Completed-View (CPCV) is an online advertising pricing model where the advertiser will pay each time a video ad is displayed and viewed by a...

What is Cookie-less Targeting?

Cookie-less Targeting refers to a number of non-cookie-based methods that can be used for targeting in cases where cookies may not work such as...

What is a Cookie Sync?

Cookie Sync, aka as Cookie Matching, is the process of linking the user identifier (the cookie ID) from one advertising technology to another. It...

What is Cookie Matching?

Cookie Matching, aka as Cookie Syncing, is the process of linking the user identifier (the cookie ID) from one advertising technology to another. It...

What is Cookie Caching?

Cookie Caching refers to collecting the cookies of visitors to a web-page for the purpose of making more informed buying decisions about that consumer’s...

What is a Cookie?

Cookie is a piece of data, represented by a string of text that is sent from a website and stored in a user's browser,...

What is a Conversion Pixel

Conversion Pixel is a URL containing a 1x1, in the form of a URL that reports which particular websites or apps a user completed...

What is Conversion Deduplication?

Conversion Deduplication is the process of attributing a conversion to a single campaign for payment. Conversion deduplication can be attributed to count one conversion...

What is a Conversion?

Conversion is an action that's counted when someone interacts with your ad (for example, clicks a text ad or views a video ad) and...

What is Contextual Targeting?

Contextual Targeting, aka Contextual Advertising, is an advertising technology that works by scanning the text of the website or app for keywords and targets...