Agency Trade Desk or ATD for short, is a department or arm of an agency that oversees programmatic media buying through Display-Side Platforms (DSPs) that were created in order to give the client and the agency more control over ad placements.
Agency Trade Desk or ATD for short, is a department or arm of an agency that oversees programmatic media buying through Display-Side Platforms (DSPs) that were created in order to give the client and the agency more control over ad placements.