Active View is a programmatic reporting metric in Google Ad Manager (GAM) that tracks the viewability of ads served via Google Publisher Tags (GPT) which helps determine how likely it is that an ad was actually seen by a user.
Active View is a programmatic reporting metric in Google Ad Manager (GAM) that tracks the viewability of ads served via Google Publisher Tags (GPT) which helps determine how likely it is that an ad was actually seen by a user.