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Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google\u2019s cookie alternative, the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline Tuesday to an undisclosed date \u201cearly next year,\u201d citing \u201congoing challenges\u2026reconciling \nThe post Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie\u2019s Demise appeared first on AdExchanger.<\/p><\/div><\/li>
By next year, Google will have three separate business lines \u2013 Search, YouTube and Cloud \u2013 that each generate roughly twelve digits per year. That\u2019s around $100 billion apiece. To put this into perspective, it took 15 years for Google to grow into a $100 billion per-year business \u2013\u00a0and just six years to triple its \nThe post Google\u2019s Ad Network Biz Dips, But Search Brings Home The Bacon appeared first on AdExchanger.<\/p><\/div><\/li>