{"id":1347,"date":"2018-11-17T17:13:57","date_gmt":"2018-11-18T01:13:57","guid":{"rendered":"https:\/\/programmatic101.net\/?p=1347"},"modified":"2020-06-10T16:43:43","modified_gmt":"2020-06-10T23:43:43","slug":"what-is-above-the-fold-atf","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-above-the-fold-atf\/","title":{"rendered":"What is Above the Fold (ATF)"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Above the Fold<\/a> or ATF for short, refers to the portions of a <a href=\"https:\/\/programmatic101.net\/what-is-below-the-fold-btf\/\" target=\"_blank\" rel=\"noopener noreferrer\">web page<\/a> that are visible to visitors without scrolling.<\/p>\n<p>Publishers can charge a premium for ads that display above the fold (ATF).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Above the Fold or ATF for short, refers to the portions of a web page that are visible to visitors without scrolling. Publishers can charge a premium for ads that display above the fold (ATF).<\/p>\n","protected":false},"author":1,"featured_media":1349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1347"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=1347"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/1349"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=1347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=1347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=1347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}