{"id":1351,"date":"2018-11-17T17:17:22","date_gmt":"2018-11-18T01:17:22","guid":{"rendered":"https:\/\/programmatic101.net\/?p=1351"},"modified":"2020-06-10T16:46:22","modified_gmt":"2020-06-10T23:46:22","slug":"what-is-ad-viewability","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-ad-viewability\/","title":{"rendered":"What is Ad Viewability"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ad Viewability<\/a> is an <a href=\"https:\/\/programmatic101.net\/what-is-ad-viewability\/\">advertising metric<\/a> that tracks impressions that can be actually seen by users on websites and apps.<\/p>\n<p>For example, some ads might record impressions even though a user didn\u2019t scroll to that part of a web page or app to see them and because that can be tracked, advertisers believe that they should not pay for non-viewable impressions.<\/p>\n<p>According to the Media Ratings Council (MRC), a viewable impression measurement of ads in mobile web browser environments should follow the existing guidance for viewability in desktop: 50% of pixels in the viewable space of the browser for a minimum of one second (display) or two seconds (video) for a viewable desktop display impression is a minimum of 50% of pixels (of the digital ad) in view (within the browser) for a minimum of one second.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ad Viewability is an advertising metric that tracks impressions that can be actually seen by users on websites and apps. For example, some ads might record impressions even though a user didn\u2019t scroll to that part of a web page or app to see them and because that can be tracked, advertisers believe that they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1351"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=1351"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/1352"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=1351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=1351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=1351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}