{"id":1365,"date":"2018-11-20T08:41:09","date_gmt":"2018-11-20T16:41:09","guid":{"rendered":"https:\/\/programmatic101.net\/?p=1365"},"modified":"2020-06-10T17:03:03","modified_gmt":"2020-06-11T00:03:03","slug":"what-is-header-bidding","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-header-bidding\/","title":{"rendered":"What is Header Bidding"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Header Bidding<\/a> aka Header Integration or <a href=\"https:\/\/programmatic101.net\/what-is-a-demand-partner\/\" target=\"_blank\" rel=\"noopener noreferrer\">Header Tags<\/a>, is a type of popular programmatic advertising in which publishers can offer their available inventory to multiple demand partners (SSPs\/Ad Exchanges), simultaneously, in real-time bidding environments, by implementing a tag directly in the header of their web page, before making the ad call to their ad server.<\/p>\n<p>This allows for the publisher to earn up to 60% more revenue, load the publishers page faster and creates a better overall user experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Header Bidding aka Header Integration or Header Tags, is a type of popular programmatic advertising in which publishers can offer their available inventory to multiple demand partners (SSPs\/Ad Exchanges), simultaneously, in real-time bidding environments, by implementing a tag directly in the header of their web page, before making the ad call to their ad server. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1365"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=1365"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1365\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/1366"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=1365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=1365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=1365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}