{"id":1473,"date":"2018-11-26T18:07:17","date_gmt":"2018-11-27T02:07:17","guid":{"rendered":"https:\/\/programmatic101.net\/?p=1473"},"modified":"2020-06-17T22:48:18","modified_gmt":"2020-06-18T05:48:18","slug":"what-is-advanced-television-atv","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-advanced-television-atv\/","title":{"rendered":"What is Advanced Television (ATV)"},"content":{"rendered":"<p><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Advanced Television (ATV)<\/a> is the umbrella term that refers to several forms of streaming TV content, including connected TV, TV everywhere, linear addressable and video on demand (VOD) addressable.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"> It is the <a href=\"https:\/\/programmatic101.net\/what-is-aggregated-information\/\" target=\"_blank\" rel=\"noopener noreferrer\">IAB\u2019s<\/a> catchall term for all forms of TV not watched through a broadcast, cable or satellite connection on a television.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advanced Television (ATV) is the umbrella term that refers to several forms of streaming TV content, including connected TV, TV everywhere, linear addressable and video on demand (VOD) addressable. It is the IAB\u2019s catchall term for all forms of TV not watched through a broadcast, cable or satellite connection on a television.<\/p>\n","protected":false},"author":1,"featured_media":1474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1473"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=1473"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/1474"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=1473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=1473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=1473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}