{"id":1512,"date":"2018-11-26T18:41:39","date_gmt":"2018-11-27T02:41:39","guid":{"rendered":"https:\/\/programmatic101.net\/?p=1512"},"modified":"2020-06-10T18:04:14","modified_gmt":"2020-06-11T01:04:14","slug":"what-is-attribution-modeling","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-attribution-modeling\/","title":{"rendered":"What is Attribution Modeling"},"content":{"rendered":"<p><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Attribution Modeling<\/a> analyzes the degree to which different blends of media exposure, across different channels, generate results establishing causality to properly credit each <a href=\"https:\/\/programmatic101.net\/what-is-a-channel\/\" target=\"_blank\" rel=\"noopener noreferrer\">media channel<\/a> for its impact on the final outcome.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attribution Modeling analyzes the degree to which different blends of media exposure, across different channels, generate results establishing causality to properly credit each media channel for its impact on the final outcome.<\/p>\n","protected":false},"author":1,"featured_media":1513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1512"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=1512"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/1513"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=1512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=1512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=1512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}