{"id":1524,"date":"2018-11-26T18:48:38","date_gmt":"2018-11-27T02:48:38","guid":{"rendered":"https:\/\/programmatic101.net\/?p=1524"},"modified":"2020-06-10T17:56:14","modified_gmt":"2020-06-11T00:56:14","slug":"what-is-audience-data","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-audience-data\/","title":{"rendered":"What is Audience Data"},"content":{"rendered":"<p><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Audience Data<\/a> are <a href=\"https:\/\/programmatic101.net\/what-is-a-cookie\/\" target=\"_blank\" rel=\"noopener noreferrer\">cookie<\/a> or device ID data that is provided and or complied by 1st party sources such as publishers, or 3rd party data sources such as DMPs or ad servers. <\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Information from these cookies or device ID&#8217;s is collected and can be used to place users in one or more segments, based on their online activity and are used to target advertisements and segment audiences accordingly.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Audience Data are cookie or device ID data that is provided and or complied by 1st party sources such as publishers, or 3rd party data sources such as DMPs or ad servers. Information from these cookies or device ID&#8217;s is collected and can be used to place users in one or more segments, based on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1524"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=1524"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/1525"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=1524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=1524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=1524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}