{"id":1549,"date":"2018-11-26T19:04:35","date_gmt":"2018-11-27T03:04:35","guid":{"rendered":"https:\/\/programmatic101.net\/?p=1549"},"modified":"2020-06-17T23:23:44","modified_gmt":"2020-06-18T06:23:44","slug":"what-is-auto-optimization","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-auto-optimization\/","title":{"rendered":"What is Auto-Optimization"},"content":{"rendered":"<p><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Auto-Optimization<\/a> is when algorithms or automated decision processes are used to improve campaign performance indicators such as <strong><a href=\"https:\/\/programmatic101.net\/#\">cost-per-click (CPC)<\/a><\/strong> or <a href=\"https:\/\/programmatic101.net\/#\"><strong>cost-per-acquisition (CPA)<\/strong><\/a> based on available data.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auto-Optimization is when algorithms or automated decision processes are used to improve campaign performance indicators such as cost-per-click (CPC) or cost-per-acquisition (CPA) based on available data.<\/p>\n","protected":false},"author":1,"featured_media":1550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1549"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=1549"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/1550"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=1549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=1549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=1549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}