{"id":1698,"date":"2018-12-11T17:04:26","date_gmt":"2018-12-12T01:04:26","guid":{"rendered":"https:\/\/programmatic101.net\/?p=1698"},"modified":"2020-07-20T23:42:02","modified_gmt":"2020-07-21T06:42:02","slug":"what-is-click-through-rate-ctr","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-click-through-rate-ctr\/","title":{"rendered":"What is Click-Through Rate (CTR)"},"content":{"rendered":"<p><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click-Through Rate (CTR)<\/a> are <a href=\"https:\/\/programmatic101.net\/what-is-click-to-play\/\" target=\"_blank\" rel=\"noopener noreferrer\">clicks<\/a> derived from ad impressions expressed as a percentage. <\/span><\/p>\n<p><span style=\"color: #3366ff; font-size: 12pt;\"><a style=\"color: #3366ff;\" href=\"#\">Learn how to calculate Click-Through Rate (CTR).<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click-Through Rate (CTR) are clicks derived from ad impressions expressed as a percentage. Learn how to calculate Click-Through Rate (CTR).<\/p>\n","protected":false},"author":1,"featured_media":3402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1698"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=1698"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3402"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=1698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=1698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=1698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}