{"id":1867,"date":"2019-03-09T20:08:25","date_gmt":"2019-03-10T04:08:25","guid":{"rendered":"https:\/\/programmatic101.net\/?p=1867"},"modified":"2020-06-09T17:16:30","modified_gmt":"2020-06-10T00:16:30","slug":"how-to-calculate-ctc-ecpa","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/how-to-calculate-ctc-ecpa\/","title":{"rendered":"How to calculate CTC eCPA"},"content":{"rendered":"\r\n<p>To calculate CTC <a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">eCPA<\/a>, you take the total media spend for a given time period divided by the click-though-conversions (CTC) for that same time period.<\/p>\r\n\r\n\r\n\r\n<p><strong>EXAMPLE:<\/strong> Mark is running a display campaign for Apple&#8217;s new iPhone X. The goal or KPI of the campaign is to drive online iPhone X sales from Apple.com<\/p>\r\n\r\n\r\n\r\n<p>Mark spent $500 in media yesterday running the Apple campaign and it received 25 <a href=\"https:\/\/programmatic101.net\/what-is-conversion-deduplication\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion<\/a>, of which 15 were post-view and the rest (10), were post-click.<\/p>\r\n\r\n\r\n\r\n<p>Mark&#8217;s CTC eCPA for yesterday Apple&#8217;s iPhone X campaign was $50 (500\/10)<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>To calculate CTC eCPA, you take the total media spend for a given time period divided by the click-though-conversions (CTC) for that same time period. EXAMPLE: Mark is running a display campaign for Apple&#8217;s new iPhone X. The goal or KPI of the campaign is to drive online iPhone X sales from Apple.com Mark spent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1867"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=1867"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/1869"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=1867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=1867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=1867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}