{"id":1875,"date":"2019-03-09T20:36:49","date_gmt":"2019-03-10T04:36:49","guid":{"rendered":"https:\/\/programmatic101.net\/?p=1875"},"modified":"2020-06-09T17:10:58","modified_gmt":"2020-06-10T00:10:58","slug":"how-to-calculate-ctc-revenue","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/how-to-calculate-ctc-revenue\/","title":{"rendered":"How to calculate CTC Revenue"},"content":{"rendered":"\r\n<p>To calculate CTC Revenue for a CPA display campaign, you take the amount of <a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">click-through-conversions<\/a> (CTC) for a specific time period and you multiply it by the advertiser CPA (amount advertise agreed to pay for each acquisition you drive) for that same time period.<\/p>\r\n\r\n\r\n\r\n<p><strong>EXAMPLE:<\/strong> Steve is running a CPA display campaign for McDonald&#8217;s where the goal or <a href=\"https:\/\/programmatic101.net\/how-to-calculate-ctc-ecpa\/\" target=\"_blank\" rel=\"noopener noreferrer\">KPI<\/a> is to drive coupon downloads. McDonald&#8217;s is paying Steve, $1.50 for every coupon download the campaign drives. Yesterday, Steve&#8217;s CPA display campaign drove 1,489 coupon downloads, of which 984 were click-though-conversions. The CTC Revenue for McDonald&#8217;s for Yesterday is $1,476 ($1.50 x 984).<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>To calculate CTC Revenue for a CPA display campaign, you take the amount of click-through-conversions (CTC) for a specific time period and you multiply it by the advertiser CPA (amount advertise agreed to pay for each acquisition you drive) for that same time period. EXAMPLE: Steve is running a CPA display campaign for McDonald&#8217;s where [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1875"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=1875"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/1875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/1876"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=1875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=1875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=1875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}