{"id":2302,"date":"2020-06-10T11:28:26","date_gmt":"2020-06-10T18:28:26","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2302"},"modified":"2020-06-29T23:48:16","modified_gmt":"2020-06-30T06:48:16","slug":"what-is-data-ecpm","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-data-ecpm\/","title":{"rendered":"What is Data eCPM"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Data eCPM<\/a> is a programmatic reporting metric that showcases the effective data cost per thousand impressions. It&#8217;s calculated by taking the <a href=\"https:\/\/programmatic101.net\/what-is-big-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">data<\/a> cost and dividing it by the total impressions then multiplying by 1,000.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data eCPM is a programmatic reporting metric that showcases the effective data cost per thousand impressions. It&#8217;s calculated by taking the data cost and dividing it by the total impressions then multiplying by 1,000.<\/p>\n","protected":false},"author":1,"featured_media":2303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2302"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2302"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2303"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}