{"id":2309,"date":"2020-06-10T11:43:55","date_gmt":"2020-06-10T18:43:55","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2309"},"modified":"2020-06-29T23:48:27","modified_gmt":"2020-06-30T06:48:27","slug":"what-is-a-data-management-platform-dmp","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-a-data-management-platform-dmp\/","title":{"rendered":"What is a Data Management Platform (DMP)"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Data Management Platform (DMP)<\/a> is a centralized technology platform used by agencies, publishers and marketers to manage and merge data such as cookie and device IDs which helps them manage first-party data and integrate it with <a href=\"https:\/\/programmatic101.net\/what-is-ad-blocking\/\" target=\"_blank\" rel=\"noopener noreferrer\">third-party data<\/a> to tie user information and activity together and optimize media buys.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data Management Platform (DMP) is a centralized technology platform used by agencies, publishers and marketers to manage and merge data such as cookie and device IDs which helps them manage first-party data and integrate it with third-party data to tie user information and activity together and optimize media buys.<\/p>\n","protected":false},"author":1,"featured_media":2310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2309"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2309"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2310"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}