{"id":2325,"date":"2020-06-10T12:21:40","date_gmt":"2020-06-10T19:21:40","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2325"},"modified":"2020-06-29T23:48:49","modified_gmt":"2020-06-30T06:48:49","slug":"what-is-data-spend","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-data-spend\/","title":{"rendered":"What is Data Spend"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Data Spend<\/a> is a programmatic <a href=\"https:\/\/programmatic101.net\/what-is-active-view\/\" target=\"_blank\" rel=\"noopener noreferrer\">reporting<\/a> metric showcasing the amount of money spent on data in a specific time period. Almost all digital campaigns that have been activated or that are in -market utilize some sort of date layer which can be audience or demo based.<\/p>\n<p><a href=\"#\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>How to calculate Data Spend<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data Spend is a programmatic reporting metric showcasing the amount of money spent on data in a specific time period. Almost all digital campaigns that have been activated or that are in -market utilize some sort of date layer which can be audience or demo based. How to calculate Data Spend<\/p>\n","protected":false},"author":1,"featured_media":2326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2325"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2325"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2326"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}