{"id":2331,"date":"2020-06-10T12:27:22","date_gmt":"2020-06-10T19:27:22","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2331"},"modified":"2020-06-10T12:27:22","modified_gmt":"2020-06-10T19:27:22","slug":"what-is-dayparting","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-dayparting\/","title":{"rendered":"What is Dayparting"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dayparting<\/a> is a feature of programmatic platforms such as DSPs and <a href=\"https:\/\/programmatic101.net\/what-is-a-supply-side-platform-ssp\/\" target=\"_blank\" rel=\"noopener noreferrer\">SSPs<\/a> that allows you to set particular ads to run only at certain times of the day. Some advertisers prefer to have their ads display Monday through Friday from 9am to 5pm, while others like to run 24\/7 and some only on the weekends.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dayparting is a feature of programmatic platforms such as DSPs and SSPs that allows you to set particular ads to run only at certain times of the day. Some advertisers prefer to have their ads display Monday through Friday from 9am to 5pm, while others like to run 24\/7 and some only on the weekends.<\/p>\n","protected":false},"author":1,"featured_media":2333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2331"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2331"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2333"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}