{"id":2340,"date":"2020-06-10T12:43:09","date_gmt":"2020-06-10T19:43:09","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2340"},"modified":"2020-06-29T23:49:04","modified_gmt":"2020-06-30T06:49:04","slug":"what-is-a-demand-partner","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-a-demand-partner\/","title":{"rendered":"What is a Demand Partner"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Demand Partner<\/a> is someone who brings advertiser <a href=\"https:\/\/programmatic101.net\/what-is-header-bidding\/\" target=\"_blank\" rel=\"noopener noreferrer\">demand<\/a> to ad inventory (supply). Supply may be a Server-Side Platform (SSP) or a publisher directly that has advertising space (inventory) and is ready to sell it to advertisers for a fee.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Demand Partner is someone who brings advertiser demand to ad inventory (supply). Supply may be a Server-Side Platform (SSP) or a publisher directly that has advertising space (inventory) and is ready to sell it to advertisers for a fee.<\/p>\n","protected":false},"author":1,"featured_media":2341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2340"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2340"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2341"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}