{"id":2343,"date":"2020-06-10T12:48:05","date_gmt":"2020-06-10T19:48:05","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2343"},"modified":"2020-06-10T15:15:54","modified_gmt":"2020-06-10T22:15:54","slug":"what-is-earnings-per-click-epc","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-earnings-per-click-epc\/","title":{"rendered":"What is Earnings-Per-Click (EPC)"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Earnings-Per-Click (EPC)<\/a> is a programmatic reporting metric showcasing the total earnings or <a href=\"https:\/\/programmatic101.net\/what-is-a-cache-buster\/\" target=\"_blank\" rel=\"noopener noreferrer\">revenue<\/a> realized from &#8220;one&#8221; click for a campaign in a specific time period. Some advertisers like to pay on a CPC and if their campaign is part of a eCommerce vertical, they want to see how much revenue or earnings are realized from the clicks they paid out on.<\/p>\n<p><a href=\"#\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>How to calculate Earnings-Per-Click (EPC)<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earnings-Per-Click (EPC) is a programmatic reporting metric showcasing the total earnings or revenue realized from &#8220;one&#8221; click for a campaign in a specific time period. Some advertisers like to pay on a CPC and if their campaign is part of a eCommerce vertical, they want to see how much revenue or earnings are realized from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2343"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2343"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2344"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}