{"id":2396,"date":"2020-06-10T14:52:26","date_gmt":"2020-06-10T21:52:26","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2396"},"modified":"2020-06-10T15:01:08","modified_gmt":"2020-06-10T22:01:08","slug":"what-is-dynamic-creative-serving","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-dynamic-creative-serving\/","title":{"rendered":"What is Dynamic Creative Serving"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dynamic Creative Serving<\/a> aka Dynamic Ad Insertion, is a process where an ad is displayed in real-time, served by a template creative, into a page in response to data about the user. For example, an <a href=\"https:\/\/programmatic101.net\/what-is-advertiser-spend\/\" target=\"_blank\" rel=\"noopener noreferrer\">advertiser<\/a> may show a certain creative and message to one user, but then show something completely different to another user because of differences in gender, age, location or more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dynamic Creative Serving aka Dynamic Ad Insertion, is a process where an ad is displayed in real-time, served by a template creative, into a page in response to data about the user. For example, an advertiser may show a certain creative and message to one user, but then show something completely different to another user [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2396"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2396"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2402"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}