{"id":2676,"date":"2020-06-21T16:20:17","date_gmt":"2020-06-21T23:20:17","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2676"},"modified":"2020-06-21T16:20:17","modified_gmt":"2020-06-21T23:20:17","slug":"what-is-effective-cost-per-thousand-impressions-ecpm","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-effective-cost-per-thousand-impressions-ecpm\/","title":{"rendered":"What is Effective Cost-Per-Thousand Impressions (eCPM)"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Effective Cost-Per-Thousand Impressions (eCPM)<\/a> is a programmatic reporting metric that showcases the total cost for all <a href=\"https:\/\/programmatic101.net\/how-to-calculate-cost-per-thousand-cpm\/\" target=\"_blank\" rel=\"noopener noreferrer\">ad impressions (CPM)<\/a>, regardless of pricing model used (fixed price, CPM, CPC, CPA or CPO).<\/p>\n<p><a href=\"#\">How to calculate the Effective Cost-Per-Thousand Impressions (eCPM)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effective Cost-Per-Thousand Impressions (eCPM) is a programmatic reporting metric that showcases the total cost for all ad impressions (CPM), regardless of pricing model used (fixed price, CPM, CPC, CPA or CPO). How to calculate the Effective Cost-Per-Thousand Impressions (eCPM)<\/p>\n","protected":false},"author":2,"featured_media":2677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2676"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2676"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2676\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2677"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}