{"id":2699,"date":"2020-06-21T16:48:07","date_gmt":"2020-06-21T23:48:07","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2699"},"modified":"2020-06-21T16:48:07","modified_gmt":"2020-06-21T23:48:07","slug":"what-is-first-look","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-first-look\/","title":{"rendered":"What is First Look"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">First Look<\/a> occurs when a publisher, ad marketplace, <a href=\"https:\/\/programmatic101.net\/what-is-an-ad-exchange\/\" target=\"_blank\" rel=\"noopener noreferrer\">ad exchange<\/a> or SSP gives buyers or advertisers priority in accessing their inventory first; it\u2019s usually expensive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First Look occurs when a publisher, ad marketplace, ad exchange or SSP gives buyers or advertisers priority in accessing their inventory first; it\u2019s usually expensive.<\/p>\n","protected":false},"author":2,"featured_media":2700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2699"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2699"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2699\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2700"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}