{"id":2711,"date":"2020-06-21T20:43:56","date_gmt":"2020-06-22T03:43:56","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2711"},"modified":"2020-06-21T20:44:35","modified_gmt":"2020-06-22T03:44:35","slug":"what-is-fixed-pricing","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-fixed-pricing\/","title":{"rendered":"What is Fixed Pricing"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fixed Pricing<\/a> is a programmatic pricing model and agreement in which an ad buyer and seller determine a flat price the buyer will pay for the <a href=\"https:\/\/programmatic101.net\/what-is-ad-inventory\/\" target=\"_blank\" rel=\"noopener noreferrer\">inventory<\/a> or deal. This is stated within the contract as in contrast to an auction environment where the highest bidder wins.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fixed Pricing is a programmatic pricing model and agreement in which an ad buyer and seller determine a flat price the buyer will pay for the inventory or deal. This is stated within the contract as in contrast to an auction environment where the highest bidder wins.<\/p>\n","protected":false},"author":2,"featured_media":2712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2711"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2711"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2712"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}