{"id":2714,"date":"2020-06-21T20:47:16","date_gmt":"2020-06-22T03:47:16","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2714"},"modified":"2020-06-21T20:47:16","modified_gmt":"2020-06-22T03:47:16","slug":"what-is-a-floor-price","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-a-floor-price\/","title":{"rendered":"What is a Floor Price"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Floor Price<\/a> is a programmatic pricing model where a price is set by the publisher, specifying the minimum CPM at which their inventory can be sold usually through a <a href=\"https:\/\/programmatic101.net\/what-is-a-demand-side-platform-dsp\/\" target=\"_blank\" rel=\"noopener noreferrer\">DSP<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Floor Price is a programmatic pricing model where a price is set by the publisher, specifying the minimum CPM at which their inventory can be sold usually through a DSP.<\/p>\n","protected":false},"author":2,"featured_media":2715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2714"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2714"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2715"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}