{"id":2817,"date":"2020-06-23T20:07:33","date_gmt":"2020-06-24T03:07:33","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2817"},"modified":"2020-06-23T20:07:33","modified_gmt":"2020-06-24T03:07:33","slug":"what-is-impression-stacking","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-impression-stacking\/","title":{"rendered":"What is Impression Stacking"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Impression Stacking<\/a> refers to loading multiple ad units on top of each other. While only one has any possibility of being seen, multiple impressions are generated and charged. This was a method used in the past to drive up attribution for view-through <a href=\"https:\/\/programmatic101.net\/what-are-campaign-optimizations\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversions<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Impression Stacking refers to loading multiple ad units on top of each other. While only one has any possibility of being seen, multiple impressions are generated and charged. This was a method used in the past to drive up attribution for view-through conversions.<\/p>\n","protected":false},"author":2,"featured_media":2818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2817"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2817"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2818"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}