{"id":2861,"date":"2020-06-28T00:40:08","date_gmt":"2020-06-28T07:40:08","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2861"},"modified":"2020-06-28T00:40:08","modified_gmt":"2020-06-28T07:40:08","slug":"what-is-invite-only-auction-ioa","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-invite-only-auction-ioa\/","title":{"rendered":"What is Invite-only auction (IOA)"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Invite-only auction (IOA)<\/a>, aka as <a href=\"https:\/\/programmatic101.net\/what-is-a-closed-auction\/\" target=\"_blank\" rel=\"noopener noreferrer\">Private Exchange<\/a>, Private Auction, Private Marketplace, Closed Auction or Private Marketplace (PMP), is a type of programmatic advertising that is similar to an Open Marketplace (Open RTB or Open Auction) but its restricted to only a few buyers and accessed by invitation-only allowing publishers to monetize their inventory more efficiently and place rules around who can purchase impressions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Invite-only auction (IOA), aka as Private Exchange, Private Auction, Private Marketplace, Closed Auction or Private Marketplace (PMP), is a type of programmatic advertising that is similar to an Open Marketplace (Open RTB or Open Auction) but its restricted to only a few buyers and accessed by invitation-only allowing publishers to monetize their inventory more efficiently [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2861"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2861"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2862"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}