{"id":2879,"date":"2020-06-28T00:45:34","date_gmt":"2020-06-28T07:45:34","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2879"},"modified":"2020-06-28T00:45:34","modified_gmt":"2020-06-28T07:45:34","slug":"what-is-line-item","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-line-item\/","title":{"rendered":"What is Line Item"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Line Item<\/a> specifies the advertiser&#8217;s commitment to purchase a specific number of <a href=\"https:\/\/programmatic101.net\/what-is-eligible-impressions\/\" target=\"_blank\" rel=\"noopener noreferrer\">impressions<\/a> (cost per thousand impressions, or CPM), clicks (cost per click, or CPC), or time (cost per day, or CPD) on certain dates at a certain price.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Line Item specifies the advertiser&#8217;s commitment to purchase a specific number of impressions (cost per thousand impressions, or CPM), clicks (cost per click, or CPC), or time (cost per day, or CPD) on certain dates at a certain price.<\/p>\n","protected":false},"author":2,"featured_media":2880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2879"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2879"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2880"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}