{"id":2893,"date":"2020-07-21T00:11:57","date_gmt":"2020-07-21T07:11:57","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2893"},"modified":"2020-07-24T00:56:46","modified_gmt":"2020-07-24T07:56:46","slug":"what-is-lookalike-lal","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-lookalike-lal\/","title":{"rendered":"What is Lookalike (LAL)"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lookalike (LAL)<\/a>, aka <a href=\"https:\/\/programmatic101.net\/what-is-audience-modeling\/\" target=\"_blank\" rel=\"noopener noreferrer\">Audience Modeling<\/a>, is a data model that is built off of an advertiser\u2019s first-party data (usually from customers who visit frequently and\/or make purchases) which are then matched against a larger audience from third-party data sources to create a pool of similar and \u201cpre-qualified\u201d users.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lookalike (LAL), aka Audience Modeling, is a data model that is built off of an advertiser\u2019s first-party data (usually from customers who visit frequently and\/or make purchases) which are then matched against a larger audience from third-party data sources to create a pool of similar and \u201cpre-qualified\u201d users.<\/p>\n","protected":false},"author":2,"featured_media":3411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2893"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2893"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3411"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}