{"id":2895,"date":"2020-06-28T01:01:09","date_gmt":"2020-06-28T08:01:09","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2895"},"modified":"2020-06-28T01:01:09","modified_gmt":"2020-06-28T08:01:09","slug":"what-is-lookback-window","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-lookback-window\/","title":{"rendered":"What is Lookback Window"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lookback Window<\/a> is the period of time after an ad is clicked or viewed within which a <a href=\"https:\/\/programmatic101.net\/what-is-a-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion<\/a> or app install can be attributed, or matched, to the ad. The standard lookback windows for display are 30 day CTC and 15 day VTC, for mobile are 7 day CTC and VTC and for Social (Facebook) are 7 day CTC with 1 day VTC.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lookback Window is the period of time after an ad is clicked or viewed within which a conversion or app install can be attributed, or matched, to the ad. The standard lookback windows for display are 30 day CTC and 15 day VTC, for mobile are 7 day CTC and VTC and for Social (Facebook) [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2895"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2895"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2896"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}