{"id":2938,"date":"2020-06-29T20:35:05","date_gmt":"2020-06-30T03:35:05","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2938"},"modified":"2020-06-29T20:35:05","modified_gmt":"2020-06-30T03:35:05","slug":"what-is-midpoint","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-midpoint\/","title":{"rendered":"What is Midpoint"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Midpoint<\/a>, aka <a href=\"https:\/\/programmatic101.net\/what-is-50-complete\/\" target=\"_blank\" rel=\"noopener noreferrer\">50% Complete<\/a>, is a programmatic reporting metric showcasing the total number of videos that started but only completed 50% or half way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Midpoint, aka 50% Complete, is a programmatic reporting metric showcasing the total number of videos that started but only completed 50% or half way.<\/p>\n","protected":false},"author":2,"featured_media":2939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2938"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2938"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2939"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}