{"id":2977,"date":"2020-06-29T21:18:01","date_gmt":"2020-06-30T04:18:01","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2977"},"modified":"2020-06-29T21:18:01","modified_gmt":"2020-06-30T04:18:01","slug":"what-is-non-skippable-video","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-non-skippable-video\/","title":{"rendered":"What is Non-Skippable Video"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Non-Skippable Video<\/a> is a video ad that may appear pre-, mid-, or <a href=\"https:\/\/programmatic101.net\/what-is-in-stream-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">post-roll<\/a> while viewing intended content that cannot be skipped. Non-skippable video ads are usually 15-20 seconds long. Think of how on YouTube you sometimes have to watch an ad for 15 seconds before the actual content is displayed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Non-Skippable Video is a video ad that may appear pre-, mid-, or post-roll while viewing intended content that cannot be skipped. Non-skippable video ads are usually 15-20 seconds long. Think of how on YouTube you sometimes have to watch an ad for 15 seconds before the actual content is displayed.<\/p>\n","protected":false},"author":2,"featured_media":2978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2977"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2977"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2977\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2978"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}