{"id":2980,"date":"2020-06-29T21:49:29","date_gmt":"2020-06-30T04:49:29","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2980"},"modified":"2020-06-29T21:49:29","modified_gmt":"2020-06-30T04:49:29","slug":"what-is-offline-data","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-offline-data\/","title":{"rendered":"What is Offline Data"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Offline Data<\/a> is data originated from offline sources used for data-driven marketing on digital marketing channels. Offline sources can be the owner\u2019s data from <a href=\"https:\/\/programmatic101.net\/what-is-first-party-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">CRM data files<\/a> or data bought from offline data vendors which can be retail transactions from credit card networks, aggregated offline catalog transactions, syndicated loyalty-card data and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Offline Data is data originated from offline sources used for data-driven marketing on digital marketing channels. Offline sources can be the owner\u2019s data from CRM data files or data bought from offline data vendors which can be retail transactions from credit card networks, aggregated offline catalog transactions, syndicated loyalty-card data and more.<\/p>\n","protected":false},"author":2,"featured_media":2994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2980"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2980"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2994"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}